Kit vs MailerLite: Which Email Marketing Tool Fits You?

Which should you pick?

• Best free planKit

  Kit's free plan allows up to 10,000 subscribers with unlimited broadcasts, forms and landing pages Kit pricing ↗. MailerLite's free plan is capped at 250 subscribers and 2,500 emails a month MailerLite pricing ↗ Free plan change ↗.

• Lowest paid priceMailerLite

  MailerLite Comfort starts at $12 a month MailerLite pricing ↗. Kit Creator is $33 a month at 1,000 subscribers Kit pricing ↗.

• Best for growing a creator newsletterKit

  Kit offers a Creator Network, newsletter recommendations and sponsorships, and calls itself the email platform for creator business owners Kit features ↗.

• Best for online storesMailerLite

  MailerLite integrates with Shopify and WooCommerce for purchase triggered emails and revenue tracking MailerLite features ↗. Kit lists Shopify in its app store but is aimed at creators Kit features ↗.

• Best for automations on a budgetMailerLite

  MailerLite's free plan includes three automations and Comfort includes 50 MailerLite pricing ↗. Kit's free plan has no automations or sequences; they start on Creator Kit pricing ↗.

• Best supportTie

  Kit Creator includes 24/7 email and chat support Kit pricing ↗. MailerLite Power includes 24/7 live chat and email support MailerLite pricing ↗.

• Best built in AIMailerLite

  MailerLite includes an AI writing assistant, AI landing page builder and AI powered A/B testing MailerLite features ↗. Kit offers an MCP connection so outside assistants can draft emails Kit features ↗.

Side by side

From each vendor’s own pages, checked Oct 9, 2026. Prices change often.

Pricing compared

Kit has three plans. Free costs nothing for up to 10,000 subscribers and includes unlimited landing pages, forms and broadcasts, plus tagging and selling digital products Kit pricing ↗. Creator is $33 a month at 1,000 subscribers, or $390 billed yearly, and adds automations, sequences, a second user and 24/7 support Kit pricing ↗. Pro is listed at $66 a month at that tier, with a first year promotional price of $50 Kit pricing ↗.

MailerLite's paid plans start lower. Comfort starts at $12 a month and Power at $25, with prices rising as your list grows MailerLite pricing ↗. Yearly billing saves 10% MailerLite pricing ↗. Comfort includes three seats, 50 automations and an AI writing assistant, while Power removes most limits and adds 24/7 live chat MailerLite pricing ↗.

The free plans have moved in opposite directions. MailerLite cut its free plan to 250 active subscribers and 2,500 emails a month, down from 500 subscribers and 12,000 emails, effective June 16, 2026 for new signups Free plan change ↗. Kit's free plan still covers up to 10,000 subscribers but leaves out automations Kit pricing ↗.

Both offer a 14 day trial of paid features with no credit card Kit pricing ↗ MailerLite pricing ↗.

What Kit is built for

Kit is aimed at creators: authors, coaches, course creators, podcasters, YouTubers and newsletter writers Kit features ↗. Its growth tools are the main draw. The Creator Network and Recommendations let creators recommend each other's newsletters, and Kit says this can double list growth Kit features ↗. Sponsorships and Paid Recommendations let you earn from your list Kit features ↗.

You can sell digital products and paid newsletters on every plan Kit pricing ↗. Kit's pricing page lists transaction fees of 3.5% plus 30 cents on every plan, while its home page describes the charge as 0.6% plus card processing Kit pricing ↗ Kit features ↗. Ask Kit which applies before you launch a product.

For AI, Kit's MCP connects Claude, ChatGPT or Gemini to your account to look up data and draft or schedule emails, and nothing is sent until you approve it Kit features ↗. Kit claims 550,000 creator business owners use it Kit features ↗.

Kit Pro is for creators who are scaling. It adds Subscriber Signals, engagement analytics and scoring, Facebook custom audiences, a newsletter referral system, five subject line A/B tests instead of two, and unlimited users Kit pricing ↗. Kit also says creators on its platform see a 99.8% delivery rate and 40% average open rates Kit features ↗. Those are Kit's own figures, and your results depend on your list and content.

What MailerLite is built for

MailerLite pitches itself to solopreneurs, small businesses, online stores, creators, agencies and nonprofits MailerLite overview ↗. Beyond email, it includes a website builder, blog builder, landing pages, signup forms, appointment booking and digital product sales MailerLite overview ↗.

Its AI tools sit under the HeyLite name: an AI writing assistant, an AI landing page builder, AI powered A/B testing and smart sending MailerLite features ↗. An MCP server lets Claude and ChatGPT manage your email marketing MailerLite features ↗.

For stores, the Shopify integration sends personalized emails and tracks revenue per campaign, and the WooCommerce integration syncs customers and sends purchase triggered emails MailerLite features ↗. MailerLite claims more than one million users and 24/7 support with a five minute average live chat response, which are vendor figures MailerLite overview ↗.

The plan limits are clear. Comfort allows 50 automations, 10 websites and landing pages, 10 signup forms and five digital products or bookings, and it removes the MailerLite logo MailerLite pricing ↗. Power lifts those to unlimited, adds multiple automation triggers and unlimited seats MailerLite pricing ↗. Lists above 200,000 subscribers move to a custom Enterprise plan MailerLite pricing ↗.

Who should pick which

Pick Kit if your email list is the business: you write a newsletter, sell courses or ebooks, and want other creators to send subscribers your way Kit features ↗. The large free plan lets you grow for a long time before paying Kit pricing ↗.

Pick MailerLite if email supports a business that sells services or products. Bookings, websites and store integrations mean fewer separate tools MailerLite features ↗ MailerLite overview ↗, and paid plans start at a lower price MailerLite pricing ↗.

If you are just starting and have no budget, Kit's free plan lasts longer Kit pricing ↗. If you need welcome sequences from day one, MailerLite's free automations help, but expect to upgrade once you pass 250 subscribers MailerLite pricing ↗.

• Newsletter or course creator: Kit
• Shopify or WooCommerce store: MailerLite
• Service business with bookings: MailerLite
• Free list up to 10,000 subscribers: Kit

What to check before you buy

Price both tools at the list size you expect in a year, not today. Both charge more as subscribers grow Kit pricing ↗ MailerLite pricing ↗, and the gap between them changes at each tier.

Check selling fees if you plan to sell. Kit's fees apply on every plan Kit pricing ↗. MailerLite takes payments through Stripe for products, subscriptions and paid newsletters MailerLite features ↗, but its pricing page does not list a platform fee.

Plan the move. Kit says migration from other platforms is included with paid plans Kit features ↗. Whichever you pick, set up domain authentication before your first send, and use the 14 day trial to build one real automation Kit pricing ↗ MailerLite pricing ↗.

How we compared them

We used Kit's and MailerLite's own pricing, feature and home pages, plus an independent report on MailerLite's free plan change, all checked October 9, 2026 Kit pricing ↗ MailerLite pricing ↗ Free plan change ↗. We have not tested these tools hands on for this comparison yet. Hands on testing is in progress; we'll update this page with results.

Try them

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