Brevo is a low cost email, SMS and WhatsApp marketing platform that charges by how many emails you send, not how many contacts you store. It is a smart budget pick for businesses with a big list that mail once or twice a month. Frequent senders and online stores that want its best AI and ecommerce tools will find the costs climb fast.
What Brevo is
Brevo, formerly Sendinblue, is a marketing platform for email, SMS and, on higher plans, WhatsApp, popups and push messages Brevo pricing ↗. It has a free plan and four paid tiers: Starter, Standard, Professional and Enterprise Brevo pricing ↗.
Its pricing model is the main thing to understand. Most email tools charge by the number of contacts on your list. Brevo charges mainly by the number of emails you send each month Omnisend ↗. A competing platform's August 2026 price check says even the free plan can store up to 100,000 contacts Omnisend ↗. That makes Brevo cheap if you have thousands of past customers but only send a monthly newsletter.
What it does well
AI help starts on the cheapest paid plan. Starter includes an AI content generator that drafts subject lines and email copy, plus MCP access so assistants such as ChatGPT and Claude can work with your campaigns and contacts Brevo pricing ↗. Standard adds AI send time optimization, which picks when each contact is most likely to open Brevo pricing ↗. Professional adds AI segmentation and an AI Data Analyst, both powered by Brevo's Aura AI Brevo pricing ↗.
Standard is where the everyday marketing tools land. It adds unlimited automated workflows, A/B testing, advanced reporting, web and event tracking, one landing page and removal of the Sent with Brevo footer Brevo pricing ↗. For a small business that wants welcome emails and win back flows, that is the plan to look at.
Brevo is also more than email. Starter includes SMS, with credits sold separately, and Professional adds WhatsApp, popups and mobile and web push, along with 10 seats and phone support Brevo pricing ↗. Pay as you go email credits do not expire, which suits seasonal businesses Brevo pricing ↗.
Billing is flexible. You can pay monthly in 30 day periods or yearly for a 10 percent discount, and cancel any time from your account Brevo pricing ↗. Brevo says there are no hidden fees Brevo pricing ↗. Hands on testing is in progress.
Where it falls short
Brevo's own pricing page did not show dollar amounts when we checked, only plan names and features Brevo pricing ↗. The prices below come from Omnisend, a competing email platform, so confirm them at signup Omnisend ↗.
The best AI and ecommerce tools sit on Professional, which that price check lists at $499 a month Omnisend ↗. Popups, AI segmentation and dynamic coupons all need that plan, according to Omnisend Omnisend ↗. Free and Starter cap automations at 2,000 contacts Omnisend ↗.
Costs also rise quickly if you send often, because sends are what you pay for Omnisend ↗. Omnisend says crossing a volume limit moves you to a higher tier automatically, annual plans cannot be paused and prepaid credits are non refundable Omnisend ↗.
Pricing and plans
Free: no cost and no card needed, with up to 300 emails a day once your account is approved Brevo pricing ↗. No AI features are listed on the free plan Brevo pricing ↗.
Starter: $9 a month for 5,000 emails, or $8.08 a month billed yearly, rising to $82 for 100,000 emails, per Omnisend's August 2026 check Omnisend ↗. Removing Brevo branding on Starter costs $12 a month extra, per the same source Omnisend ↗.
Standard: $18 a month for 5,000 emails, rising to $139 for 100,000 and $429 for 500,000 Omnisend ↗. Branding is removed, and the plan includes three users Omnisend ↗.
Professional: $499 a month for 150,000 emails, or $449.08 billed yearly, up to $999 for 1 million Omnisend ↗. Enterprise is custom priced through sales Brevo pricing ↗ Omnisend ↗.
Extras: SMS starts from $1.09 per 100 credits, prepaid email credits run from $32 for 5,000 to $275 for 100,000, and extra Standard seats are $12 a month each, per Omnisend Omnisend ↗. Brevo lists no free trial; the free plan is the way to try it Brevo pricing ↗.
Who should (and shouldn't) use it
- Good fit: businesses with large lists that send a newsletter or promotion a few times a month.
- Good fit: owners who want email and SMS in one cheap tool.
- Skip it if: you send several emails a week to a big list; per send pricing adds up.
- Skip it if: you run an online store and want popups, coupons and AI segments without paying $499 a month.
Alternatives worth a look
- MailerLite: our top pick, a simple low cost tool with useful AI from $12 a month MailerLite ↗.
- Kit: free for up to 10,000 subscribers, though light on AI Kit ↗.
- Mailchimp: more AI and room to grow, from $20 a month for Standard Mailchimp ↗.
- Klaviyo: better for online stores that want email tied to purchase data Klaviyo ↗.
Where it appears
Budget pickThe Best AI Email Marketing Tools for Small BusinessesWhat’s good
- Priced by sends
- Free plan with daily sends
- AI on Starter
What to know
- Prices not shown on own page when checked
- Best AI on $499 plan
Key features
- AI content generator for copy and subject lines (Starter)
- AI send time optimization (Standard)
- AI segmentation and AI Data Analyst (Professional)
- MCP for ChatGPT and Claude
Works with
Questions people ask
Is Brevo free?
Yes. Brevo's free plan needs no credit card and lets you send up to 300 emails a day once your account is approved Brevo pricing ↗.
How much does Brevo cost?
An August 2026 price check by Omnisend lists Starter at $9 a month for 5,000 emails, Standard at $18 and Professional at $499. Brevo's own page did not show prices when we checked Brevo pricing ↗ Omnisend ↗.
Does Brevo have AI features?
Yes. Starter has an AI content generator for copy and subject lines, Standard adds AI send time optimization, and Professional adds AI segmentation and an AI Data Analyst Brevo pricing ↗.
Is Brevo worth it?
For big lists mailed occasionally, yes, because it charges by emails sent. Frequent senders and stores needing ecommerce tools may pay more than with rivals Omnisend ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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