Frase is an AI SEO content tool that audits your site, drafts articles, publishes them to your CMS, watches them for decay and tracks how often AI assistants mention you. It suits solo owners and small teams that want one tool from idea to live page. Article limits are tight on the entry plan, and AI drafts still need a human edit.
What Frase is
Frase calls itself a content operating system for AI search Frase ↗. It audits each page of your site and scores it for search and AI answers, builds a ranked list of opportunities from search data and competitor gaps, and drafts content against top ranking pages and your brand profile Frase ↗.
Nothing publishes until you approve it, and you can set autonomy per content type, from manual to automatic Frase ↗. Drafts publish to WordPress, Webflow, Sanity, Wix or FraseCMS, its own hosted CMS Frase ↗. After publishing, Content Guard watches pages for ranking and traffic decline and drafts fixes Frase ↗.
AI Visibility tracks mentions in ChatGPT, Perplexity, Claude, Gemini and Google AI, depending on plan Frase pricing ↗ Frase ↗. An MCP server and command line tool let you drive Frase from assistants like Claude and ChatGPT Frase ↗. Hands on testing is in progress, and we will update this review with our results.
What it does well
It covers the whole loop. Most SEO tools stop at a brief or a score; Frase goes from audit to draft to publish to monitoring in one place Frase ↗. For a solo owner, that removes a lot of copying between tools.
Entry pricing is low and flexible. Starter is $49 a month billed monthly, or $39 billed yearly, and includes ChatGPT and Google AI tracking Frase pricing ↗. Surfer's AI tracking starts on a $99 a month yearly plan Surfer pricing ↗.
The trial is easy. Seven days, no credit card, with Professional features capped at 5 articles, 50 audit pages and 25 AI prompts Frase pricing ↗.
Overages are controlled. Starter simply stops at its limits, and overages on higher plans are off by default Frase pricing ↗. Frase shows a 4.8 out of 5 rating from more than 500 reviews on G2 and Capterra Frase ↗.
Where it falls short
The entry plan is small. Starter allows 10 articles, 50 audit pages and 10 monitored pages a month for one site and one seat Frase pricing ↗. A business publishing weekly will soon need Professional.
AI output needs editing. An independent January 2026 review from eesel praised Frase's search analysis and briefs but said AI output can feel generic and needs human editing eesel review ↗. Plan names have changed since that review Frase pricing ↗.
There is no free plan, and the pricing page does not state refund or cancellation terms Frase pricing ↗. AI Visibility prompt allowances per plan are not listed beyond the trial cap Frase pricing ↗.
Pricing and plans
Starter: $49 a month, or $39 billed yearly, for 1 seat, 1 site, 10 articles, 50 audit pages and 10 Content Guard pages a month, with ChatGPT and Google AI tracking Frase pricing ↗.
Professional: $129 a month, or $103 billed yearly, for 3 seats, 5 sites, 40 articles, 250 audit pages and 75 Content Guard pages, adding Perplexity tracking Frase pricing ↗. Scale: $299 a month, or $239 billed yearly, for 5 seats, up to 10 domains, 100 articles, 1,000 audit pages and 300 Content Guard pages, adding Claude and Gemini tracking Frase pricing ↗. Extra seats are $29 a month, and Enterprise is custom Frase pricing ↗.
Optional overages on Professional and Scale run $4 to $5 per article, $0.40 to $0.50 per audit page and $0.20 to $0.25 per AI prompt Frase pricing ↗. Yearly billing takes 20 percent off, upgrades are prorated and downgrades apply at the next cycle Frase pricing ↗.
Who should (and shouldn't) use it
- Good fit: solo owners and freelancers with one site who publish a few articles a month.
- Good fit: teams on WordPress, Webflow, Wix or Sanity who want drafts published directly.
- Skip it if: you publish a lot and want generous document limits.
- Skip it if: you want AI to publish without a human checking facts.
Alternatives worth a look
- Surfer: deeper on page optimization with 120 documents on Discovery, from $49 a month billed yearly Surfer pricing ↗.
- Surfer AI Tracker: AI answer tracking on Surfer's Standard plan and above Surfer AI Tracker ↗.
- ChatGPT: a general assistant for outlines and drafts if you only need writing help ChatGPT pricing ↗.
What’s good
- Publishes straight to common CMSs
- 7 day trial without a card
- Low entry price for one site
What to know
- No free plan
- Starter is limited to 10 articles a month
Key features
- Site audit that scores pages for search and AI answers
- AI drafting against top ranking pages and a brand profile
- AI Visibility tracking for ChatGPT and Google AI on Starter
- Content Guard watches published pages for decay
- Review queue before anything is published
Works with
Questions people ask
How much does Frase cost?
Starter is $49 a month, or $39 billed yearly; Professional is $129 or $103; Scale is $299 or $239 Frase pricing ↗.
Does Frase have a free trial?
Yes, 7 days with no credit card, capped at 5 articles, 50 audit pages and 25 AI prompts Frase pricing ↗.
Can Frase publish to WordPress?
Yes. Frase publishes to WordPress, Webflow, Sanity, Wix or its own FraseCMS Frase pricing ↗ Frase ↗.
Is Frase cheaper than Surfer?
At entry both show $49 a month, but Frase's is month to month and drops to $39 billed yearly, while Surfer's $49 is billed yearly Frase pricing ↗ Surfer pricing ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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