Metricool is a social media scheduler and analytics tool priced by brand rather than by channel, with a credit based AI assistant and ad reporting. It is great value for owners who post to many networks and care about numbers. Its AI is lighter than rivals, and X costs extra.
What Metricool is
Metricool combines a content planner, social media analytics, competitor tracking and ad reporting in one dashboard Metricool pricing ↗. You connect a brand's accounts, schedule posts across networks and see results in one place.
It is priced per brand, not per channel. A brand can include several social profiles, so a business on Instagram, Facebook, TikTok and Google Business Profile still counts as one brand Metricool pricing ↗. LinkedIn is available from the Starter plan, and X is a paid add-on Metricool pricing ↗.
It also reports on paid ads from Facebook Ads, Google Ads and TikTok Ads Metricool pricing ↗. Its AI Social Media Assistant works on credits, and Metricool offers an MCP connection so outside AI assistants can work with your account Metricool pricing ↗.
What it does well
Analytics are the strength. Paid plans keep unlimited analytics history, track up to 100 competitor profiles and produce PDF and PowerPoint reports, including automated monthly reports and live links you can share Metricool pricing ↗. Advanced adds customizable report templates and a Data Studio connector Metricool pricing ↗.
Per brand pricing is good value if you post widely. Starter starts at $20 a month billed yearly for 5 brands, with unlimited publishing under a fair use policy Metricool pricing ↗. Posting to six networks does not raise the price the way per channel tools do.
Ad reporting is rare at this price. Starter includes up to 10 ad account connections across Facebook Ads, Google Ads and TikTok Ads, so you can see organic and paid results side by side Metricool pricing ↗.
Users like it. Capterra reviewers give it 4.4 out of 5 from 98 reviews, praising ease of use and having analytics, planning, scheduling and approvals in one tool Capterra ↗. One reviewer said 95 percent of scheduled posts go out on time Capterra ↗.
Where it falls short
The AI is limited by credits. The AI assistant gets 5 credits per brand a month on Free, 20 on Starter and 35 on Advanced Metricool pricing ↗. That is enough for occasional help, not for drafting every post with AI.
Some networks cost extra or need a paid plan. X requires a $10 a month add-on per connected account, and the free plan does not include LinkedIn or X Metricool pricing ↗.
Starter is a one person plan. Team members, roles and approvals start on Advanced, from $53 a month billed yearly Metricool pricing ↗. One Capterra reviewer said manual post notifications go only to the account owner, which blocked their team Capterra ↗.
Billing draws complaints. Several Capterra reviewers report trouble with annual renewals and refunds Capterra ↗. Metricool's pricing page does not state a refund policy; it says you can cancel anytime and keep access until the billing period ends Metricool pricing ↗. Hands on testing is in progress; we will update this review with results.
Pricing and plans
Free: $0 forever for 1 brand, 20 scheduled posts a month, 5 competitor profiles, 30 days of analytics and 5 AI credits a month, with no LinkedIn or X Metricool pricing ↗.
Starter: $20 a month billed yearly, or $25 monthly, for 5 brands; $36 yearly or $45 monthly for 10 brands. It adds unlimited publishing, unlimited analytics history, LinkedIn, reports, up to 10 ad account connections and 20 AI credits per brand a month Metricool pricing ↗.
Advanced: from $53 a month billed yearly, or $67 monthly, for 15 brands, rising to $159 yearly or $210 monthly for 50 brands. It adds unlimited team members, approvals, full X analytics, report templates and 35 AI credits per brand a month Metricool pricing ↗. Custom plans with white label options are quoted by sales Metricool pricing ↗.
Annual billing saves up to 24 percent, and prices exclude VAT Metricool pricing ↗. X costs $10 a month per account on any paid plan, and an Advanced Analytics add-on starts at $12 a month on Starter Metricool pricing ↗. There is no free trial, only the free plan Metricool pricing ↗.
Who should (and shouldn't) use it
- Good fit: owners who want scheduling plus strong analytics and competitor tracking on a budget Metricool pricing ↗ Capterra ↗.
- Good fit: businesses that run Facebook, Google or TikTok ads and want one report for organic and paid results Metricool pricing ↗.
- Good fit: agencies or multi location businesses, since pricing is per brand Metricool pricing ↗.
- Skip it if: you want AI to draft most of your posts, since credits are limited Metricool pricing ↗.
- Skip it if: a team needs approvals but the budget only covers Starter Metricool pricing ↗.
Alternatives worth a look
- Buffer: our top pick, with a free AI Assistant and paid plans at $5 a month per channel Buffer pricing ↗.
- SocialBee: unlimited AI caption and image generation on every plan, from $29 a month SocialBee pricing ↗.
- Hootsuite: a full social media workbench with its Wisdom AI, from $99 per user a month billed yearly Hootsuite plans ↗.
Where it appears
Budget pickThe Best AI Social Media Tools for Small BusinessesWhat’s good
- Per brand pricing
- Strong analytics
- Free plan
What to know
- AI limited by credits
- X costs extra
Key features
- Scheduling with unlimited publishing on paid plans
- Analytics and competitor tracking
- AI Social Media Assistant (credits)
- Ad reporting for Facebook, Google and TikTok Ads
- MCP access
Works with
Questions people ask
Is Metricool free?
Yes. The free plan covers 1 brand, 20 scheduled posts a month, 30 days of analytics and 5 AI credits a month, without LinkedIn or X Metricool pricing ↗.
How much does Metricool cost?
Starter is $20 a month billed yearly or $25 monthly for 5 brands. Advanced starts at $53 a month billed yearly Metricool pricing ↗.
Does Metricool support X (Twitter)?
Yes, as a $10 a month add-on per connected account on paid plans Metricool pricing ↗.
Is Metricool worth it?
For analytics minded owners, yes. It scores 4.4 out of 5 on Capterra, though some users report billing trouble at renewal Capterra ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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