Pick Metricool if you want a free plan to start, strong analytics, competitor tracking and Google, Facebook and TikTok ads in one dashboard, with paid plans from $20 a month billed yearly. Pick SocialBee if you want help deciding what to post: its AI Copilot drafts a plan, and content categories and evergreen recycling keep your queue full, from $29 a month. Both work for a single business; agencies should compare seats and approval tools.
Which should you pick?
- Best free optionMetricool
Metricool's free plan covers one brand, 20 scheduled posts a month, five competitors and 30 days of analytics Metricool pricing ↗. SocialBee has a 14 day trial but no free plan SocialBee pricing ↗.
- Lowest paid priceMetricool
Metricool Starter is $25 a month, or $20 billed yearly, for five brands Metricool pricing ↗. SocialBee Bootstrap is $29 a month, or $290 a year, for five social profiles SocialBee pricing ↗.
- Best for planning what to postSocialBee
SocialBee's Copilot learns your business from your website, then drafts a strategy, posting schedule and posts SocialBee features ↗. Content categories and evergreen recycling keep the calendar filled SocialBee features ↗.
- Best analytics and reportingMetricool
Metricool offers automated reports, AI analysis, campaign dashboards, a Data Studio connection and competitor tracking Metricool features ↗. Starter includes unlimited analytics history and 100 competitors Metricool pricing ↗.
- Best for adsMetricool
Metricool manages Google, Facebook and TikTok ads from one dashboard Metricool features ↗. SocialBee offers ads setup and management only as a paid done for you service ConciergeBee services ↗.
- Best for LinkedIn and XSocialBee
SocialBee posts directly to LinkedIn and X on its plans SocialBee pricing ↗. Metricool leaves both off the free plan and charges $10 a month per X account Metricool pricing ↗.
- Best for teams and approvalsTie
Metricool's approval system and unlimited team members start on Advanced at $53 a month billed yearly Metricool pricing ↗. SocialBee Pro includes three users per workspace and five workspaces for $99 a month SocialBee pricing ↗.
Side by side
| Feature | Metricool | SocialBee |
|---|---|---|
| Free plan | Yes: 1 brand, 20 posts a month Metricool pricing ↗ | No SocialBee pricing ↗ |
| Free trial | Not stated | 14 days, plus 30 day money back guarantee SocialBee pricing ↗ |
| Starting paid price | $25/month, or $20 billed yearly (Starter) Metricool pricing ↗ | $29/month, or $290/year (Bootstrap) SocialBee pricing ↗ |
| Accounts on entry plan | 5 brands, one profile per network each Metricool pricing ↗ | 5 social profiles SocialBee pricing ↗ |
| Users on entry plan | No team members Metricool pricing ↗ | 1 user SocialBee pricing ↗ |
| AI help | AI assistant, 20 credits per brand a month on Starter Metricool pricing ↗ | Copilot and unlimited AI content generation SocialBee pricing ↗ |
| X (Twitter) | $10/month per account add on Metricool pricing ↗ | Included SocialBee pricing ↗ |
| Paid plans only Metricool pricing ↗ | Included SocialBee pricing ↗ | |
| Ads dashboard | Google, Facebook, TikTok Metricool features ↗ | Not stated; paid service only ConciergeBee services ↗ |
| Unified inbox | Yes Metricool features ↗ | Yes SocialBee features ↗ |
| Link in bio | SmartLinks Metricool features ↗ | Not stated |
| Users claimed | 4 million+ professionals Metricool features ↗ | 5M+ posts published in 2026 SocialBee features ↗ |
From each vendor’s own pages, checked Oct 9, 2026. Prices change often.
Pricing compared
Metricool prices by brand. A brand is one business, with one profile per network Metricool pricing ↗. Free covers one brand. Starter is $25 a month for five brands or $45 for 10, and drops to $20 and $36 on yearly billing Metricool pricing ↗. Advanced runs from $67 a month for 15 brands to $210 for 50, or $53 to $159 billed yearly Metricool pricing ↗. Prices exclude VAT Metricool pricing ↗.
SocialBee prices by social profile. Bootstrap is $29 a month for five profiles, Accelerate $49 for 10 and Pro $99 for 25, with yearly plans at $290, $490 and $990 SocialBee pricing ↗. Agency plans run from Pro50 at $179 a month to Pro150 at $449 SocialBee pricing ↗.
Watch the add ons. Metricool charges $10 a month for each X account and sells Advanced Analytics from $12 a month on Starter Metricool pricing ↗. LinkedIn needs a paid Metricool plan Metricool pricing ↗. SocialBee includes LinkedIn and X in direct posting SocialBee pricing ↗.
SocialBee offers a 14 day free trial and a 30 day money back guarantee SocialBee pricing ↗. Metricool's pricing page does not mention a trial, since its free plan has no end date Metricool pricing ↗.
What Metricool is built for
Metricool is a planner and analytics tool. You drag posts into a calendar, preview them per platform and schedule across networks Metricool features ↗. It supports Facebook, Instagram, Threads, Pinterest, TikTok, YouTube, Twitch, Bluesky and Google Business Profile, plus Facebook, Google and TikTok ad accounts Metricool pricing ↗.
Analytics are its strength. Reports are generated automatically, competitor tracking is built in and SmartLinks give you trackable link in bio pages Metricool features ↗. Advanced adds a post approval system, client management, custom report templates, a Data Studio connector and API access through Zapier and Make Metricool pricing ↗.
Its AI assistant runs on credits: five per brand a month free, 20 on Starter and 35 on Advanced Metricool pricing ↗. Capterra reviewers rate Metricool 4.4 out of 5 from 98 reviews and praise its ease of use and reporting, but several complain about renewal charges after cancelling Capterra reviews ↗. Read the billing terms before you pay yearly.
Who should pick which
Pick Metricool if you already know what to post and want to measure it, track competitors and see your ads next to your organic posts Metricool pricing ↗ Metricool features ↗. The free plan is enough for a single business posting a few times a week Metricool pricing ↗.
Pick SocialBee if the hard part is coming up with posts every week. Copilot, categories and recycling are designed to keep a small business visible without daily effort SocialBee features ↗. It also suits businesses that rely on LinkedIn or X, since both are included SocialBee pricing ↗.
Agencies can make either work. Metricool's Advanced plan scales to 50 brands with unlimited team members Metricool pricing ↗, while SocialBee's agency plans give each client a workspace SocialBee pricing ↗.
- Free start for one business: Metricool
- Help writing and planning posts: SocialBee
- Ads and organic reporting together: Metricool
- LinkedIn or X heavy: SocialBee
What to check before you buy
Count your accounts the way each tool counts them. A Metricool brand can hold one profile on each network, so five brands can mean dozens of profiles Metricool pricing ↗. SocialBee counts each social profile separately, so a business on Facebook, Instagram, LinkedIn, TikTok and Google Business Profile uses all five Bootstrap slots SocialBee pricing ↗.
Check the networks you rely on. If X or LinkedIn matters, price in Metricool's paid plan and the $10 X add on Metricool pricing ↗. If you need Facebook Groups, WhatsApp or Telegram, SocialBee covers them only through Universal Posting in its mobile app, not direct publishing SocialBee pricing ↗.
Look at the billing terms. SocialBee states a 30 day money back guarantee SocialBee pricing ↗. Metricool reviewers on Capterra report problems with renewals after cancelling Capterra reviews ↗, so set a reminder before any yearly renewal date.
How we compared them
We used Metricool's and SocialBee's own pricing, product and services pages, plus Capterra user reviews of Metricool, all checked October 9, 2026 Metricool pricing ↗ SocialBee pricing ↗ ConciergeBee services ↗ Capterra reviews ↗. We have not tested these tools hands on for this comparison yet. Hands on testing is in progress; we'll update this page with results.
Before you commit, connect your real accounts during the free plan or trial and schedule one week of posts. Check that each network you use publishes directly, and that the reports answer the questions you actually ask each month.
Try them
Metricool
Social media scheduling and analytics tool priced per brand, with an AI assistant and ad reporting.
SocialBee
Category based social scheduler with unlimited AI content and an AI Copilot that plans strategy.
We may earn a commission when you sign up through links on this page. It never changes our picks. How we pick
Questions people ask
Is Metricool free?
Yes. The free plan covers one brand, up to 20 scheduled posts a month, five competitors and 30 days of analytics. X and LinkedIn are not included Metricool pricing ↗.
Does SocialBee have a free plan?
No. It offers a 14 day free trial and a 30 day money back guarantee SocialBee pricing ↗.
How much does SocialBee cost?
Bootstrap is $29 a month for five profiles, Accelerate $49 for 10 and Pro $99 for 25. Yearly billing costs $290, $490 and $990 SocialBee pricing ↗.
How much does Metricool cost?
Starter is $25 a month for five brands, or $20 billed yearly. Advanced starts at $67 a month, or $53 billed yearly Metricool pricing ↗.
Which is better for Instagram and TikTok?
Both schedule to Instagram and TikTok Metricool pricing ↗ SocialBee pricing ↗. Metricool adds TikTok ads reporting Metricool features ↗, while SocialBee adds Copilot drafted posts SocialBee features ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. We have not tested these tools hands on yet.
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What SocialBee is built for
SocialBee is built around content categories. You group posts into categories, such as tips, promotions or testimonials, and bulk schedule weeks of content in one sitting SocialBee features ↗. Evergreen posts can be reshared automatically, and time sensitive posts can expire SocialBee features ↗.
Its Copilot learns about your business from your website or a chat, then drafts a strategy, posting schedule and editable posts, with captions, images and hashtags adjusted for each platform SocialBee features ↗. AI content generation is listed as unlimited on every plan SocialBee pricing ↗.
SocialBee also offers a shared inbox for comments, mentions and DMs across Facebook, Instagram, LinkedIn, X, Threads and YouTube, branded PDF reports and a Canva integration SocialBee features ↗. If you would rather hand the work off, its ConciergeBee services cover content creation, community management and ads, with pricing discussed one to one ConciergeBee services ↗.