Ready to use prompts that help agents write listings, follow up with leads, run open houses and stay visible on social media without losing hours to a blank page.
Copy any prompt below into ChatGPT, Claude or Gemini and replace every word in [BRACKETS] with your own details. The more specific you are about the property, the client and your market, the better the result. If the first answer is close but not right, reply with what to change, such as "shorter" or "more casual". One honest warning: chatbots can invent facts, so check every number, school name, square footage and feature against the MLS before anything goes public. Keep your listing copy within fair housing rules, which means describing the property, not the kind of person who should live there. Do not paste client social security numbers, financial documents or private contract terms into a chatbot.
Listings and property marketing
Write a listing description
When you need a first draft of MLS copy that you can trim and fact check.
Write an MLS listing description for a [BEDROOMS] bedroom, [BATHROOMS] bathroom [PROPERTY TYPE] at [NEIGHBORHOOD]. Key features: [FEATURES]. Recent updates: [UPDATES]. Lot and outdoor space: [OUTDOOR DETAILS]. Keep it under [CHARACTER LIMIT] characters, open with the strongest selling point, use concrete details instead of vague words like stunning, and follow fair housing rules by describing the property rather than the ideal buyer.
Create listing headline options
When you are writing ads, flyers or portal headlines and want options to test.
Give me five short headline options for a listing ad on [PLATFORM] for a home at [PROPERTY ADDRESS]. The main draws are [TOP 3 FEATURES] and the price point is [PRICE RANGE]. Make each headline under 40 characters, avoid clichés like dream home, and label which one is best for a scrolling social feed and which is best for a property website.
Write a property flyer
Before an open house or when a seller wants printed material.
Write the text for a one page printed flyer for [PROPERTY ADDRESS]. Include a headline, a three sentence summary, a bullet list of the eight most important features from this list: [FEATURES], an open house line for [DATE AND TIME], and a contact block for [YOUR NAME, BROKERAGE, PHONE]. Keep the tone [TONE] and the total under 180 words so it fits with photos.
Describe a neighborhood
When you want lifestyle copy without risky claims about schools or safety.
Write a 150 word neighborhood section for a listing in [NEIGHBORHOOD], [CITY]. Here is what I know is true: [LOCAL FACTS] (for example parks, transit and shops). Only use the facts I gave you and do not add school ratings, crime claims or distances I did not supply. Focus on daily life: morning coffee, weekend plans, commute. Keep it warm and specific.
Write a video tour script
Before filming a listing reel or tour for Instagram, TikTok or YouTube.
Write a 60 second walkthrough video script for [PROPERTY ADDRESS]. The route is [ROOM ORDER]. For each room give one line of voiceover and a note on what the camera should show. Highlight [KEY FEATURES], keep sentences short enough to say on camera, and end with a clear call to book a showing with [YOUR NAME].
Price reduction announcement
When a listing gets a price change and you need to re announce it quickly.
Write a short, positive announcement for a price improvement on [PROPERTY ADDRESS], from [OLD PRICE] to [NEW PRICE]. Give me three versions: an email to my buyer list, an Instagram caption with five relevant hashtags, and a two sentence text for agents who showed the home. Do not sound desperate. Focus on the value at the new price and invite a showing this week.
Rewrite for a different buyer channel
When you want one listing to work on several platforms.
Here is my listing description: [PASTE DESCRIPTION]. Rewrite it three ways: a 280 character version for social media, a 100 word version for a property portal summary, and a casual version I could read out in a short video. Keep all facts exactly the same and do not add any feature that is not in the original.
Lead follow up and client emails
Reply to a new online lead
Right after a portal or website inquiry, when speed matters.
A new lead named [LEAD NAME] just asked about [PROPERTY ADDRESS] through [LEAD SOURCE]. Their message: [PASTE MESSAGE]. Write a reply email and a shorter text message that answer their question, offer two specific showing times, [TIME OPTIONS], and ask one question about their timeline. Sound like a helpful local agent, not a sales script, and keep the text under 300 characters.
Build a 30 day lead nurture sequence
When leads go quiet after the first contact.
Create a six touch follow up plan over 30 days for a buyer lead who is [BUYER SITUATION] (for example relocating or first time buyer) looking in [AREA] around [BUDGET]. For each touch give the day, the channel (email, text or call), the goal, and the full message. Each message should give something useful, like new listings or a tip, rather than just checking in.
Check in with a cold lead
When you want to revive old leads in your CRM.
Write a short, friendly email to [LEAD NAME], who asked about buying in [AREA] about [TIME AGO] and then went quiet. Mention one useful update about [MARKET UPDATE I PROVIDE]. Ask a single easy question they can answer in one line. No guilt, no pressure, under 90 words.
Explain the buying process to a first time buyer
When onboarding a new buyer client who is nervous about the process.
Write a plain English email to [CLIENT NAME], a first time buyer in [STATE], explaining the main steps from pre approval to closing. Use a numbered list, one or two sentences per step, and flag where they will need to make decisions. Add a note that they should confirm loan details with their lender and legal questions with an attorney. Keep it under 350 words.
Explain an offer to a seller
When you need a clear written summary before a seller decision call.
Help me write an email to my seller [SELLER NAME] summarizing an offer on [PROPERTY ADDRESS]. Terms: [PRICE, CONTINGENCIES, CLOSING DATE, CONCESSIONS]. Lay out the terms in a short table, then explain in plain words what each contingency means for them. Do not recommend accepting or rejecting. End by suggesting a call at [TIME] to discuss.
Deliver bad news gently
When a deal hits a setback and you need the right words fast.
Write a calm, honest message to [CLIENT NAME] letting them know that [BAD NEWS] (for example their offer was not accepted or the appraisal came in low). Acknowledge the disappointment in one sentence, state the facts clearly, and give two practical next steps: [NEXT STEP OPTIONS]. Keep it under 150 words and avoid making promises about the outcome.
Ask for a review after closing
In the week after closing, while the experience is fresh.
Write a short thank you message to [CLIENT NAME] who just closed on [PROPERTY ADDRESS]. Mention one specific moment from the deal: [MEMORABLE DETAIL]. Then ask them to leave a review on [REVIEW PLATFORM] with the link [LINK]. Keep it personal, under 100 words, and make the review ask feel easy rather than pushy.
Open houses and prospecting
Plan an open house
When you are planning an open house and want nothing to slip.
Create a checklist and timeline for an open house at [PROPERTY ADDRESS] on [DATE]. Include tasks for one week before, the day before, the morning of, during, and the 48 hours after. Cover promotion on [CHANNELS], sign in, safety, feedback collection and follow up. Format as a checklist I can print.
Follow up with open house visitors
The evening after an open house, while names are fresh.
Write three follow up emails for visitors to my open house at [PROPERTY ADDRESS]: one for people who seemed interested, one for neighbors who were just curious, and one for buyers who already have an agent. Each should thank them, offer one relevant next step, and stay under 100 words. Respect the agency relationship in the third email.
Write a just sold postcard
After a sale, to farm the surrounding neighborhood.
Write the text for a just sold postcard to homeowners near [PROPERTY ADDRESS] in [NEIGHBORHOOD]. Mention that the home sold in [DAYS ON MARKET] days and, if I allow it, the price [PRICE OR SKIP]. Invite neighbors to request a free home value estimate at [CONTACT METHOD]. Give me a headline, 50 words of body text and a call to action.
Expired listing outreach letter
When prospecting expired or withdrawn listings.
Write a respectful letter to the owner of [PROPERTY ADDRESS], whose listing recently expired. Do not criticize their previous agent. Offer three specific ideas for what could be done differently, based on these observations: [YOUR OBSERVATIONS]. Invite a 15 minute call. Keep it under 250 words and sign off as [YOUR NAME, BROKERAGE].
Sphere of influence check in
For monthly touches that keep you top of mind without hard selling.
Write five different short messages I can send to past clients and friends in my sphere this month. Theme: [THEME] (for example spring home maintenance or local events). Each should be under 60 words, feel personal, include one useful tip or local idea, and end with a soft line that I am always happy to help with real estate questions.
Prepare a listing presentation outline
Before a listing appointment, to structure your pitch.
Create an outline for a listing presentation to [SELLER NAME] for their home at [PROPERTY ADDRESS]. Sections should cover my marketing plan using [MARKETING TOOLS], my communication approach, pricing strategy discussion, the timeline to list, and answers to common objections like commission and timing. Give me speaker notes for each section in bullet points.
Social media and market updates
Monthly market update post
Each month when your MLS stats come out.
Turn these local market numbers into an easy to read social post and a short email section: [PASTE YOUR MLS STATS] (median price, days on market, inventory). Explain what the numbers mean for buyers and for sellers in two sentences each. Do not add any number I did not provide. Keep the post under 150 words.
Plan a month of social content
At the start of each month to avoid daily guesswork.
Make a 30 day social media calendar for a real estate agent in [CITY] who focuses on [NICHE] (for example condos, luxury or first time buyers). Mix listings, local spots, buyer and seller tips, behind the scenes and client stories. For each day give the post idea, format (reel, carousel, photo, story) and a one line caption starter. Present it as a table.
Write an educational carousel
When you want saveable content that shows expertise.
Write the slide text for an eight slide Instagram carousel titled [TOPIC] (for example costs buyers forget about). Slide one is a hook, slides two to seven each cover one point in under 25 words, and slide eight is a call to action to message me. Keep it accurate for [STATE] and tell me which points I should double check locally.
Answer a common question on video
When you want quick, helpful short form videos.
Write a 45 second talking head script answering this question buyers in [CITY] ask me: [QUESTION]. Start with a one sentence hook, give a clear answer in three short points, and end with an invitation to send me a message. Write it the way people talk, with short sentences and no jargon.
Write a local business spotlight
For community content that builds local reach.
Write an Instagram caption spotlighting [BUSINESS NAME], a [TYPE OF BUSINESS] in [NEIGHBORHOOD]. Here is what I like about it: [YOUR NOTES]. Make it feel like a neighbor's recommendation, tag suggestion @[HANDLE], and tie it back lightly to living in the area. Under 120 words with three local hashtags.
Turn a blog post into short posts
When you want more mileage from content you already wrote.
Here is a blog post or newsletter I wrote: [PASTE TEXT]. Pull out six standalone social posts from it: two short tips, two questions to spark comments, one myth versus fact post and one quote style post. Keep my voice and do not add new facts.
Questions people ask
What is the best ChatGPT prompt for a real estate listing description?
The best listing prompt gives the chatbot hard facts: bedrooms, bathrooms, updates, outdoor space and a character limit. Tell it to open with the strongest feature, avoid filler words and follow fair housing rules. Then fact check every detail against the MLS, because chatbots sometimes add features that are not there. The listing description prompt above covers all of this.
Can ChatGPT write real estate emails for free?
Yes. ChatGPT, Claude and Gemini all have free plans that can write lead replies, follow up sequences and client updates. Paid plans add things like longer conversations and more usage, which helps if you write a lot each day. For most agents the free plan is enough to start, as long as you edit the drafts before sending.
Is it safe to put client information into ChatGPT?
Keep sensitive details out. Do not paste social security numbers, bank statements, loan documents or private contract terms into a chatbot. First names and general property details are usually fine for drafting emails. Check your brokerage policy, and where possible use placeholders like [CLIENT NAME] and fill them in after you copy the draft into your email.
Social media and market updates
Monthly market update post
Each month when your MLS stats come out.
Turn these local market numbers into an easy to read social post and a short email section: [PASTE YOUR MLS STATS] (median price, days on market, inventory). Explain what the numbers mean for buyers and for sellers in two sentences each. Do not add any number I did not provide. Keep the post under 150 words.
Plan a month of social content
At the start of each month to avoid daily guesswork.
Make a 30 day social media calendar for a real estate agent in [CITY] who focuses on [NICHE] (for example condos, luxury or first time buyers). Mix listings, local spots, buyer and seller tips, behind the scenes and client stories. For each day give the post idea, format (reel, carousel, photo, story) and a one line caption starter. Present it as a table.
Write an educational carousel
When you want saveable content that shows expertise.
Write the slide text for an eight slide Instagram carousel titled [TOPIC] (for example costs buyers forget about). Slide one is a hook, slides two to seven each cover one point in under 25 words, and slide eight is a call to action to message me. Keep it accurate for [STATE] and tell me which points I should double check locally.
Answer a common question on video
When you want quick, helpful short form videos.
Write a 45 second talking head script answering this question buyers in [CITY] ask me: [QUESTION]. Start with a one sentence hook, give a clear answer in three short points, and end with an invitation to send me a message. Write it the way people talk, with short sentences and no jargon.
Write a local business spotlight
For community content that builds local reach.
Write an Instagram caption spotlighting [BUSINESS NAME], a [TYPE OF BUSINESS] in [NEIGHBORHOOD]. Here is what I like about it: [YOUR NOTES]. Make it feel like a neighbor's recommendation, tag suggestion @[HANDLE], and tie it back lightly to living in the area. Under 120 words with three local hashtags.
Turn a blog post into short posts
When you want more mileage from content you already wrote.
Here is a blog post or newsletter I wrote: [PASTE TEXT]. Pull out six standalone social posts from it: two short tips, two questions to spark comments, one myth versus fact post and one quote style post. Keep my voice and do not add new facts.