GatherUp is review management software that both brings in new reviews and drafts AI replies to them, with clear published pricing and a 14 day free trial. It is our first choice for a single location business that wants more reviews and faster replies in one tool. At $99 a month it is a lot to pay if you only want help writing replies.
What GatherUp is
GatherUp is an online review and customer feedback platform GatherUp pricing ↗. It watches reviews on more than 100 sites, asks customers for new reviews and feedback, runs Net Promoter Score surveys and helps you reply to reviews with AI GatherUp pricing ↗.
Capterra describes it as reputation and review management aimed mainly at digital agencies, but its Small Business plan is built for a single location owner GatherUp pricing ↗ Capterra ↗. Plans cover one location, 2 or more locations, and agencies that want a white label version GatherUp pricing ↗.
What it does well
It covers both halves of the review job. Every plan includes AI crafted replies and in app responding, so you can answer reviews from one screen instead of logging into each site GatherUp pricing ↗. AI driven topic and keyword tagging shows what customers praise or complain about most GatherUp pricing ↗.
Getting new reviews is just as well covered. Every plan includes several feedback and review options, QR codes and custom feedback links GatherUp pricing ↗. You can upload customers or connect your systems through the API, Zapier or webhooks to ask for feedback automatically after a visit GatherUp pricing ↗. Each location gets up to 300 SMS and 3,000 email credits a month for these requests GatherUp pricing ↗.
The extras are useful. Review widgets and a badge show your reviews on your website, a conversion pop up asks visitors for feedback, and automated social sharing posts good reviews to your social accounts GatherUp pricing ↗. There is a full reporting suite with custom alerts GatherUp pricing ↗.
Users like it. On Capterra, GatherUp scores 4.6 out of 5 from 41 reviews, with subscores of 4.6 for ease of use and 4.4 for value Capterra ↗. Reviewers often call setup easy Capterra ↗. Hands on testing is in progress.
Where it falls short
Price is the main drawback for a small shop. At $99 a month for one location, it costs more than tools that only automate replies GatherUp pricing ↗ Reviewflowz ↗. If you already have plenty of reviews and only need help answering them, that is money spent on features you will not use.
Listings management costs extra. Keeping your business details consistent across directories needs the Listings Hub add on GatherUp pricing ↗.
Capterra reviewers also mention confusing pricing, rising prices over time and customer support that has become slower Capterra ↗. Capterra lists some prices that differ from GatherUp's own page, so rely on the vendor's pricing page GatherUp pricing ↗ Capterra ↗.
Pricing and plans
Small Business: $99 a month for one location, with a 14 day free trial GatherUp pricing ↗.
Multi Location: $60 per location per month, in tiers from 2 to 10 locations up to 101 or more GatherUp pricing ↗. You book a demo for this plan GatherUp pricing ↗.
Agency: a white label option priced by quote GatherUp pricing ↗.
All plans include up to 300 SMS and 3,000 email credits per location each month, AI replies, tagging, NPS and surveys, and review monitoring on 100 plus sites GatherUp pricing ↗.
Add ons: Listings Hub costs $40 per location per month and covers 125 directories GatherUp pricing ↗. Review Defense is offered in three plans, but prices were not listed GatherUp pricing ↗.
Billing: you can pay monthly or yearly, and paying yearly saves 20 percent GatherUp pricing ↗. There is no free plan Capterra ↗.
Who should (and shouldn't) use it
- Good fit: single location businesses that want more reviews and AI help replying, in one tool.
- Good fit: small chains of 2 to 10 locations that want one dashboard.
- Good fit: agencies that want a white label review tool.
- Skip it if: you only need replies written for you; cheaper tools do that.
- Skip it if: you get just a handful of reviews a month; Google Business Profile is free.
Alternatives worth a look
- Reviewflowz: automates review replies for less, from $45 per location a month billed yearly Reviewflowz ↗.
- Google Business Profile: free, though replying is manual for most accounts Google ↗.
- Birdeye: reviews, listings, messaging and AI for multi location businesses, quote only Birdeye ↗.
- NiceJob: for home service businesses on Jobber or Housecall Pro, from $75 a month NiceJob on Capterra ↗.
Where it appears
Our pickThe Best AI Review Response Tools for Small BusinessesWhat’s good
- AI replies on every plan
- Published pricing
- 14 day trial
What to know
- $99/month for one location
- Listings cost extra
Key features
- AI crafted review replies on all plans
- In app review responding
- AI topic and keyword tagging
- Review requests via links, QR codes and CRM or POS triggers
- Auto reply templates
Questions people ask
How much does GatherUp cost?
The Small Business plan is $99 a month for one location. Multi Location is $60 per location per month, and paying yearly saves 20 percent GatherUp pricing ↗.
Does GatherUp have a free trial?
Yes, a 14 day free trial. There is no free plan GatherUp pricing ↗ Capterra ↗.
Does GatherUp write review replies with AI?
Yes. AI crafted replies and in app responding are included on every plan GatherUp pricing ↗.
Is GatherUp worth it?
For a business that needs both new reviews and replies, yes. Users rate it 4.6 out of 5 on Capterra, though some mention rising prices and slower support Capterra ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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