Prompts that help you research prospects, write short cold emails that get replies, follow up without nagging, and answer objections.
Works in ChatGPT, Claude, Google Gemini, HubSpot and other chatbots.
Paste any prompt into ChatGPT, Claude, or Gemini and fill in the [BRACKETS] with real details: your offer, who you are writing to, a fact about them, and a proof point you can stand behind. Outreach works when it is relevant, so spend a few minutes on research first and feed it into the prompt. Ask for short emails, then edit them until they sound like you talking. Check every claim, name, and number before sending, and never invent results. Keep prospect data you would not want shared out of public chatbots, and follow the email laws where you and your recipients are based.
Before building a prospect list.
I sell [PRODUCT OR SERVICE] to businesses. My best current customers are: [DESCRIBE 3 CUSTOMERS, INDUSTRY, SIZE, WHY THEY BOUGHT]. Build an ideal customer profile for outreach: industry, company size, job titles to contact, trigger events that make them likely to buy now, and signs a prospect is a bad fit.
Five minutes before writing a personalized email.
Here is information about a prospect: [PASTE THEIR WEBSITE ABOUT TEXT, RECENT POSTS OR NEWS]. I sell [PRODUCT OR SERVICE]. Summarize what they do in two sentences, list three likely business problems my offer could help with, and suggest one specific, non creepy personal detail I could reference in a first email.
When you want to reach out at the right moment, not randomly.
List 15 trigger events that suggest a [TARGET COMPANY TYPE] might need [PRODUCT OR SERVICE] right now, such as hiring, opening a location, new funding, or a bad review trend. For each, explain why it creates a need and where I could spot it publicly.
For larger deals with more than one decision maker.
I am selling [PRODUCT OR SERVICE] priced around [PRICE] to [COMPANY TYPE]. List the people likely involved in the decision by role, what each one cares about, their likely objections, and one sentence I could use to speak to each. Tell me who I should email first and why.
When one generic pitch is not landing across different markets.
My offer is [OFFER]. Write a one sentence value proposition tailored to each of these industries: [INDUSTRY 1], [INDUSTRY 2], [INDUSTRY 3]. Use the language each industry uses about its own problems and name a concrete outcome. Avoid jargon like synergy or leverage.
To make personalization fast and consistent.
Create a quick research checklist I can complete in under five minutes for each prospect before reaching out about [PRODUCT OR SERVICE]. Include where to look, what to note, and the three facts that matter most for personalizing the email. Format it as a fill in the blank template with [PLACEHOLDERS].
For first touch outreach to a new prospect.
Write a cold email from [YOUR NAME] at [COMPANY] to [PROSPECT NAME], [JOB TITLE] at [PROSPECT COMPANY]. We help [TYPE OF CUSTOMER] achieve [OUTCOME] by [HOW]. Personal detail: [DETAIL]. Keep it under 90 words, plain text, one clear low commitment ask such as a short reply, and no fake familiarity. Give three subject lines under 6 words.
When you have a strong case study to lead with.
Write a cold email to [PROSPECT ROLE] at [PROSPECT COMPANY TYPE] built around this real result we got for a similar customer: [RESULT AND CONTEXT]. Make the result the hook, explain briefly how we did it, and ask if they are facing [SIMILAR PROBLEM]. Under 100 words. Do not exaggerate the result.
When prospects do not know you yet and need a reason to care.
Write a cold email that opens with a common problem [PROSPECT ROLE] at [COMPANY TYPE] face: [PROBLEM]. Show we understand it with one specific detail, then introduce [PRODUCT OR SERVICE] in one sentence and ask a question that is easy to answer. Keep it under 80 words and avoid sounding like a template.
When there is a genuine shared connection to mention.
Write an email to [PROSPECT NAME] mentioning that [MUTUAL CONNECTION OR SHARED CONTEXT, E.G. SAME EVENT, SAME CLIENT INDUSTRY]. Explain why I am reaching out, what we do for companies like theirs, and ask for a 15 minute conversation. Keep it honest about how we are connected and under 100 words.
When you need 20 personalized emails without writing 20 from scratch.
Here is my base cold email: [PASTE TEMPLATE]. Here is a list of prospects with notes: [PASTE NAME, COMPANY, ROLE, NOTE FOR EACH]. Write a personalized first line for each prospect based on their note, under 25 words, and adjust one sentence of the template so it fits their industry. Keep everything else identical.
For social selling alongside email.
Write five LinkedIn connection request notes under 280 characters from [YOUR NAME], who [WHAT YOU DO], to [PROSPECT ROLE] at [COMPANY TYPE]. Do not pitch in the note. Reference [SHARED INTEREST, POST OR CONTEXT] and give a genuine reason to connect.
When phone follows up on email outreach.
Write a 30 second cold call opener for calling [PROSPECT ROLE] at [COMPANY TYPE] about [PRODUCT OR SERVICE]. Include a permission based opening, a one sentence reason for the call tied to [TRIGGER OR PROBLEM], a question to start a conversation, and two responses for when they say they are busy or not interested.
When prospects do not reply to the first email.
Write a 4 email follow up sequence after this first cold email: [PASTE FIRST EMAIL]. Space them [DAYS] days apart. Each follow up should add something new: a useful insight, a short case example ([EXAMPLE]), a different angle on the problem, and a polite final note. Keep each under 70 words and never say just bumping this up.
As the last step of a sequence.
Write a short final email to a prospect who has not replied to [NUMBER] emails about [OFFER]. Be gracious, make it easy to say not now, offer to reconnect in [TIME PERIOD], and leave the door open with one useful resource: [RESOURCE]. Under 60 words.
Same day after a discovery or demo call.
Write a follow up email after a sales call with [PROSPECT NAME] at [COMPANY]. Notes from the call: [PASTE NOTES]. Summarize their goals and concerns in their words, outline the proposed next steps with dates, attach or link [MATERIALS], and confirm the next meeting on [DATE]. Under 180 words.
When a proposal goes quiet.
I sent a proposal for [PROJECT] worth [AMOUNT] to [PROSPECT NAME] [NUMBER] days ago with no reply. Write a follow up that adds value instead of nagging: answer one likely question ([QUESTION]), offer a quick call to walk through it, and mention any real deadline such as [START DATE OR AVAILABILITY]. Under 100 words.
For old leads sitting in your CRM.
Write an email to re-engage [PROSPECT NAME], who was interested in [OFFER] [TIME AGO] but went quiet. Share what has changed since ([NEW FEATURE, PRICE, RESULT OR SEASON]), ask one simple question about their current situation, and keep it under 80 words with no guilt.
Within two days of a trade show or networking event.
Write a follow up email to [PROSPECT NAME], whom I met at [EVENT]. We talked about [TOPIC FROM CONVERSATION]. Remind them who I am in one line, share [PROMISED RESOURCE OR IDEA], and suggest a specific next step. Keep it personal and under 100 words.
When you want a repeatable outbound process.
Plan a 14 day outreach sequence to [PROSPECT ROLE] at [COMPANY TYPE] using email, LinkedIn, and phone. List each touch by day and channel, the goal of each, and short copy for every step. My offer is [OFFER] and my main proof point is [PROOF].
When it is too expensive comes up.
A prospect said: [PASTE OBJECTION ABOUT PRICE]. Our price is [PRICE] and the value is [VALUE OR RESULTS]. Write a reply email that acknowledges the concern, reframes cost against the outcome, offers [OPTIONS, E.G. SMALLER PACKAGE, PAYMENT TERMS] if available, and asks a question to keep the conversation going. No pressure tactics.
When prospects say they are happy with what they have.
A prospect replied that they already use [COMPETITOR OR CURRENT SOLUTION]. Write a respectful reply that does not criticize the competitor, asks one question about what they would improve, and explains in one or two sentences where we are different: [DIFFERENCES]. Under 90 words.
For preparing yourself or training a salesperson.
List the 10 most common objections a [PROSPECT ROLE] might raise about [PRODUCT OR SERVICE] priced at [PRICE]. For each, write the likely real concern behind it, a short spoken response, an email response, and a question to ask next. Use only these facts about our offer: [FACTS].
When sending a quote or proposal.
Write an email to send with my proposal to [PROSPECT NAME] at [COMPANY]. Summarize their problem, our recommended solution, the investment of [PRICE], the timeline, and the single next step to accept. Keep it under 150 words and make it easy to forward to their boss.
After delivering good results.
Write an email to [CUSTOMER NAME], a happy customer, asking for an introduction to one or two people like them who might benefit from [PRODUCT OR SERVICE]. Remind them of the result we achieved ([RESULT]), make the ask specific, and offer a short blurb they can forward. Under 120 words.
As a final check on any important outreach.
Critique this sales email before I send it: [PASTE EMAIL]. The recipient is [ROLE] at [COMPANY TYPE]. Score it for relevance, clarity, length, and how easy the ask is to say yes to. List the weakest lines, then rewrite it under [WORD COUNT] words.
It can write strong first drafts, but replies come from relevance: the right person, the right moment, and a clear reason you are writing to them. Give the AI real research about the prospect and a genuine result you have achieved. Keep emails short and plain, check every detail, and never send hundreds of unedited AI emails at once.
Include who you are, who you are writing to, their likely problem, one personal detail, one proof point, a word limit, and a single low effort ask. For example: 'Write a cold email under 90 words to an operations manager at a regional logistics company about reducing late deliveries, referencing their new warehouse.' Specific inputs beat clever wording.
AI writing does not change the rules. Cold email laws depend on where you and your recipients are. In the US, CAN-SPAM requires accurate sender details, honest subject lines, a physical address, and an easy opt out. Other countries, such as those in the EU and Canada, have stricter consent rules. Check the rules that apply before sending.
These prompts are written by Leapscope. Always check AI output for facts before you use it, and keep private customer data out of chatbots.