HubSpot is a CRM platform with a free chatbot builder that can qualify leads, book meetings and create support tickets on your website. It is worth a look if you already run your contacts in HubSpot, because chats sync straight to the CRM. Its AI Customer Agent sits in the paid Professional and Enterprise tiers, which start around $90 per seat a month plus onboarding fees, so it is a bigger commitment than a standalone AI chatbot.
What HubSpot is
HubSpot is a customer platform built around a CRM, with separate hubs for marketing, sales, service and content. This review looks at it as a website chatbot.
Its chatbot builder lets you qualify leads, book meetings, answer support questions and scale one to one conversations on your website HubSpot chatbot builder ↗. You build bots from templates in a visual editor with no coding HubSpot chatbot builder ↗. HubSpot also promotes an AI customer agent for service teams HubSpot chatbot builder ↗.
The chatbot builder is free with no credit card HubSpot chatbot builder ↗. More advanced bot features, and the AI Customer Agent, come with paid editions of the hubs HubSpot chatbot builder ↗ HubSpot pricing ↗. Hands on testing is in progress, and we will update this review with our results.
What it does well
The CRM connection is the main draw. Bots can personalize messages using contact data from HubSpot's CRM, and anything collected in a chat syncs back to the CRM HubSpot chatbot builder ↗. If your leads and customers already live in HubSpot, nothing gets lost between chat and follow up.
It does more than answer questions. Bots can book meetings, create support tickets and add people to lists and workflows HubSpot chatbot builder ↗. Once a lead is qualified, the bot can hand the chat to a live person HubSpot chatbot builder ↗.
You can start free. The free tools include up to 2 users and conversational bots with limited features HubSpot pricing ↗. An independent analysis notes that the free plan includes a basic CRM, an inbox and live chat with rule based chatflows eesel on HubSpot ↗.
Paid tiers grow with you. Professional adds advanced bot branching and reporting, and Enterprise adds code snippets for custom bot actions HubSpot pricing ↗. Buying at least one Professional or Enterprise seat lets you try Customer Agent free for 14 days HubSpot pricing ↗.
Paid plans include monthly HubSpot Credits for AI features: 500 on Starter, 3,000 on Professional and 5,000 on Enterprise HubSpot pricing ↗.
Where it falls short
The free bot is rule based. Free chatflows follow the paths you design rather than answering freely from your content eesel on HubSpot ↗. If you want an AI agent that reads your website and replies, you need a paid tier.
The free widget shows HubSpot branding. Live chat, emails and meeting links carry HubSpot branding on the free plan, and Starter removes it HubSpot pricing ↗.
AI costs are hard to estimate. Credits do not roll over, and extra credits cost $0.010 each HubSpot pricing ↗, but the pricing page does not say how many credits a Customer Agent conversation uses HubSpot pricing ↗.
Professional is a big step up. It starts around $90 to $100 per seat a month, and Professional and Enterprise carry one time onboarding fees of $1,500 and $3,500 HubSpot pricing ↗.
It is a lot of software if you only want a chatbot. Standalone tools like Tidio offer an AI chatbot with a free tier and no CRM to set up Tidio pricing ↗.
Pricing and plans
Free: $0 for up to 2 users with no credit card. Conversational bots have limited features, and HubSpot branding shows on live chat HubSpot pricing ↗.
Starter: from $20 per seat a month or less depending on billing, with HubSpot branding removed and 500 HubSpot Credits a month HubSpot pricing ↗.
Professional: from about $90 to $100 per seat a month, plus a $1,500 one time onboarding fee. It adds advanced bot branching and reporting, 3,000 credits a month and a 14 day Customer Agent trial HubSpot pricing ↗.
Enterprise: from $150 per seat a month, plus a $3,500 onboarding fee, with 5,000 credits a month and custom bot code actions HubSpot pricing ↗.
These are Service Hub prices as listed when we checked HubSpot pricing ↗. Additional credits cost $0.010 each and unused credits do not roll over HubSpot pricing ↗.
Who should (and shouldn't) use it
- Good fit: businesses that already use HubSpot CRM and want chats to land on the right contact record.
- Good fit: teams that want a free rule based bot to qualify leads and book meetings.
- Good fit: growing service teams ready for Professional seats and an AI Customer Agent.
- Skip it if: you only want an AI chatbot that answers from your website. A standalone tool is simpler and cheaper.
- Skip it if: you need predictable AI costs before you sign up.
Alternatives worth a look
- Tidio: our top pick, with a free forever plan that includes the first 50 Lyro AI conversations Tidio pricing ↗.
- Chatbase: an AI agent you train on your own data, with guardrails and actions Chatbase ↗.
- Fin by Intercom: $0.99 per resolved outcome with a 50 outcome monthly minimum Fin pricing ↗.
- Crisp: AI credits bundled into plans, from $45 a month for four agents Crisp pricing ↗.
Where it appears
ComparedThe Best AI Chatbot for Small Business WebsitesBest free optionThe Best AI Customer Service Software for Small BusinessesWhat’s good
- Free CRM and chat
- Meeting booking
- Large ecosystem
What to know
- AI agent pricing not confirmed
- Branding on free widget
Key features
- Rule based chatflows on free plan
- Lead qualification and meeting booking chatflows
- Ticket creation
Questions people ask
Is the HubSpot chatbot free?
Yes. The chatbot builder is free with no credit card, but free bots have limited features and show HubSpot branding HubSpot chatbot builder ↗ HubSpot pricing ↗.
Does HubSpot have an AI chatbot?
Yes, the Customer Agent. You can try it free for 14 days after buying a Professional or Enterprise seat HubSpot pricing ↗.
How much does HubSpot Service Hub cost?
Starter is from $20 per seat a month or less, Professional about $90 to $100 per seat, and Enterprise from $150 per seat, plus onboarding fees on the top two HubSpot pricing ↗.
How do I remove HubSpot branding from chat?
Upgrade to Starter or higher. Starter removes HubSpot branding from live chat and Messenger HubSpot pricing ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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