Copy a prompt into ChatGPT, Claude, Gemini, or the AI writer inside your social media scheduler, then replace every [BRACKET] with your details: business type, audience, platform, offer, and tone. For better results, paste two or three past posts that sound like you so the AI can match your voice. Ask for several options, choose the best, and edit it until it sounds natural. Remember that AI cannot see your photos or know your local news unless you describe them. Check every date, price, and claim before posting, and do not paste private customer messages with names or contact details into a chatbot.
Planning and ideas
Build content pillars
When you keep running out of things to post.
My business is [BUSINESS TYPE] and my followers are mostly [AUDIENCE]. Suggest four content pillars (recurring themes) that mix helpful, personal, proof, and promotional posts. For each pillar, give a short description, the share of posts it should take, and 10 specific post ideas I could make this month.
Plan a weekly posting schedule
At the start of each week or fortnight.
Create a 2 week posting plan for [BUSINESS NAME] on [PLATFORMS]. I can post [NUMBER] times a week and spend about [HOURS] hours on content. For each post list the day, platform, format (photo, carousel, Reel, Story, text), the topic, and a first line hook. Group anything I can film or photograph in one session.
Brainstorm post ideas from customer questions
When you want posts that people actually care about.
Here are questions customers ask me: [LIST QUESTIONS]. Turn each one into a social media post idea with a hook, the format that suits it best, and the key point to make. Add five more questions people in [INDUSTRY] often ask that I have not listed.
Plan posts around key dates
When planning a quarter ahead.
List dates and moments over the next [NUMBER] months that a [BUSINESS TYPE] in [COUNTRY OR CITY] could post about, including holidays, seasons, local events, and quirky awareness days that fit naturally. For each, suggest one post idea. Skip anything that would feel forced for my audience: [AUDIENCE].
Find a fresh angle on a tired topic
When engagement drops on your usual topics.
I post a lot about [TOPIC] and it is getting stale. Give me 15 new angles on it: myths, mistakes, comparisons, behind the scenes, before and after, unpopular opinions, and stories. Write a hook for each that would make [AUDIENCE] stop scrolling.
Batch a month of content in one session
When you want to film and photograph everything in one go.
I have [HOURS] hours on [DAY] to create a month of social content for [BUSINESS NAME] on [PLATFORMS]. Give me a shot list of photos and video clips to capture in one session at [LOCATION], grouped by setup so I move as little as possible, and map each item to a post idea and posting week.
Captions and copy
Write an Instagram caption
Every time you post on Instagram.
Write three Instagram captions for a post showing [WHAT THE PHOTO OR VIDEO SHOWS] for [BUSINESS NAME]. The goal is [GOAL, E.G. BOOKINGS, SAVES, COMMENTS]. Start with a hook line that works before the More cutoff, keep the body under 120 words, end with one clear call to action, and suggest up to 5 relevant hashtags.
Write a Facebook post
For pages and local groups where conversation matters.
Write a Facebook post for [BUSINESS NAME] about [TOPIC OR NEWS]. Audience: [AUDIENCE, E.G. LOCAL FAMILIES]. Make it conversational, under 100 words, and end with a question that invites comments. Then write a version I can share in local community groups that is helpful first and does not read like an ad.
Write a LinkedIn post
For owners and service businesses building trust with professionals.
Write a LinkedIn post from me, [NAME], [ROLE] at [BUSINESS NAME], about [LESSON, MILESTONE OR OPINION]. Open with a strong first line, use short one or two sentence paragraphs, include one specific example from [EXAMPLE], and close with a question. Keep it under 200 words and avoid corporate buzzwords.
Write a carousel
When you want posts that get saved and shared.
Write a 7 slide carousel for [PLATFORM] teaching [AUDIENCE] how to [OUTCOME]. Slide 1 is a hook under 10 words. Slides 2 to 6 each give one tip with a short headline and one supporting line. Slide 7 is a call to action to [ACTION]. Add a caption that summarizes the carousel and asks people to save it.
Rewrite a post in my voice
When AI drafts sound generic and you want them to sound like you.
Here are three posts I wrote that sound like me: [PASTE EXAMPLES]. Describe my voice in five bullet points. Then rewrite this draft so it sounds like me: [PASTE DRAFT]. Keep the facts the same, match my sentence length and humor, and do not add emojis unless my examples use them.
Write hooks for a post
When the post is good but the first line is not.
My post is about [TOPIC] and the main point is [MAIN POINT]. Write 15 opening hooks under 12 words each. Use different styles: bold statement, question, number, mistake, story opening, and contrarian. Mark the five that would work best for [PLATFORM].
Write a promotional post that does not feel salesy
When you need to sell without turning off followers.
Write a social post promoting [OFFER] from [BUSINESS NAME] that leads with value. Start with a useful tip or story related to [RELATED TOPIC], then connect it naturally to the offer, then give one clear next step: [CTA]. Keep it under 120 words and include the deadline [DEADLINE].
Short video and Stories
Script a short video
When you know the topic but freeze in front of the camera.
Write a script for a [LENGTH, E.G. 30 SECOND] Reel or TikTok for [BUSINESS NAME] about [TOPIC]. Include a hook for the first 3 seconds, what to say, what to show in each shot, on screen text, and a caption. It should be filmable on a phone by one person in [LOCATION].
Plan a behind the scenes series
To build trust by showing how your business works.
Give me 10 behind the scenes video ideas for a [BUSINESS TYPE], such as how we [PROCESS], a day in the life, or prepping for [BUSY TIME]. For each, describe the shots, a hook line, and on screen text. Keep each under 45 seconds and require no special equipment.
Plan an Instagram Stories sequence
When you want daily engagement without a full post.
Plan a 6 frame Instagram Stories sequence for [BUSINESS NAME] about [TOPIC OR OFFER]. Use at least one poll, one question sticker, and one link sticker to [LINK]. For each frame, describe the image or video and the exact text overlay, and keep text under 15 words per frame.
Turn a video into text posts
When you film once and want to post everywhere.
Here is the transcript of a video I made: [PASTE TRANSCRIPT]. Pull out the five most useful ideas and turn them into: one Instagram caption, one LinkedIn post, one Facebook post, and three short text posts for Threads or X. Keep my wording where it is strong.
Write on screen text and captions
When most people watch your videos muted.
Here is my video script or rough notes: [PASTE]. Write on screen text overlays for each scene (under 8 words each), a caption under 100 words, and five hashtag suggestions relevant to [NICHE AND LOCATION]. Make the first overlay a hook that works with the sound off.
Adapt a trend to my business
When a trend is everywhere and you want to join in a way that fits.
Here is a trend or format I keep seeing: [DESCRIBE TREND OR AUDIO FORMAT]. Suggest three ways a [BUSINESS TYPE] could use it that fit our brand ([BRAND TONE]) and still say something useful about [PRODUCT OR SERVICE]. Flag if the trend would feel off brand or risky for us.
Engagement and growth
Reply to comments
When comments pile up and you want to reply faster.
Here are recent comments on my posts: [PASTE COMMENTS]. Write a short, friendly reply to each in the voice of [BUSINESS NAME]. Answer questions directly, thank compliments without sounding robotic, and for complaints acknowledge the issue and invite them to message us at [CONTACT]. Never argue or make promises I cannot keep.
Optimize my bio
When new visitors land on your profile but do not follow or click.
Rewrite my [PLATFORM] bio for [BUSINESS NAME]. Current bio: [PASTE BIO]. We serve [AUDIENCE] in [LOCATION] and want people to [ACTION]. Give five options within the character limit, each saying who we help, what we do, and one reason to follow, ending with a call to action toward the link.
Plan a giveaway
When you want a burst of new local followers.
Plan a social media giveaway for [BUSINESS NAME] on [PLATFORM] with the prize [PRIZE]. Goal: [GOAL]. Write the entry rules, the announcement post, a reminder post, and the winner announcement. Remind me of the platform rules and local laws I should check before running it.
Write a collaboration pitch
When teaming up with a neighbor business or local creator.
Write a short direct message pitching a collaboration from [BUSINESS NAME] to [PARTNER BUSINESS OR CREATOR]. Idea: [COLLAB IDEA]. Explain what is in it for them, keep it under 100 words, sound personal, and reference something specific about their content: [DETAIL].
Review my social performance
At the end of each month.
Here are my last [NUMBER] posts with reach, likes, comments, saves, and shares: [PASTE DATA]. Find patterns in what performs best by topic, format, and hook. Give me three things to do more of, two to stop, and one experiment for next month. Say if the sample is too small to be sure.
Write a hashtag set
When setting up a reusable hashtag bank.
Suggest hashtags for a [BUSINESS TYPE] in [CITY] posting about [TOPIC] on [PLATFORM]. Split them into local tags, niche tags, and broader tags, about 15 in total. Explain which to use on each post and remind me to check that each tag is active and not spammy before using it.
Questions people ask
What is the best AI prompt for Instagram captions?
A good caption prompt names what the photo or video shows, the goal of the post, your audience, your tone, and a length limit. Ask for a hook that works before the More cutoff and a single call to action. Pasting two or three of your past captions as examples helps the AI match your voice instead of producing generic copy.
Can AI make social media posts for free?
Yes. The free versions of ChatGPT, Claude, and Gemini can write captions, scripts, carousels, and content calendars. You still need to take the photos or videos, check facts, and post them yourself or with a scheduling tool. Many social media schedulers also include a basic AI writer, which can save you copying text between apps.
Is it okay to use AI for my business social media?
Yes, as long as what you post is accurate and sounds like you. Use AI for ideas, first drafts, and repurposing, then edit in your own voice and add real photos, names, and local detail. Avoid posting AI claims you cannot back up, and follow each platform's rules on labeling AI generated images or video.