Prompts that help med spa owners and front desk teams write marketing, answer inquiries, fill the calendar and keep clients coming back, without touching clinical decisions.
Works in ChatGPT, Claude, Google Gemini and other chatbots.
Paste any prompt into ChatGPT, Claude or Gemini and swap each [BRACKETED] item for your own details, such as treatment names, offers and brand voice. These prompts are for marketing, admin and client communication only. They are not for diagnosis, treatment plans, dosing or deciding whether someone is a candidate; those decisions belong to your licensed providers. Never paste patient names, photos, medical histories or chart notes into a chatbot, since general chatbots are not set up for protected health information. Have a qualified provider review anything that describes results, risks or aftercare, and check advertising claims against your state rules and platform ad policies before you publish.
When building or refreshing service pages on your website.
Write a web page for [TREATMENT NAME] at [SPA NAME] in [CITY]. Use these provider approved facts only: [WHAT IT IS, AREAS TREATED, SESSION LENGTH, TYPICAL DOWNTIME]. Sections: a short intro, what to expect during the visit, who to ask about candidacy (a consultation), and a booking call to action. Avoid guaranteed results and words like permanent or painless. Mark any sentence a provider should double check.
For FAQ sections, menus or front desk scripts.
Explain [TREATMENT NAME] for a curious first time client in under 150 words, using only this approved description: [PASTE APPROVED DESCRIPTION]. Use simple words, one short analogy, and end by inviting them to book a consultation where a provider can answer personal questions. Do not give medical advice or promise outcomes.
When planning holiday, summer or slow season offers.
Plan a [SEASON OR HOLIDAY] promotion for [SPA NAME]. Our offer is [OFFER DETAILS] valid [DATES]. Write a headline, a 60 word email, an Instagram caption, and a short text message. Keep claims modest, include clear terms and expiry, and avoid pressure phrases like last chance ever. Note anything that may need review under ad platform policies for cosmetic treatments.
Before launching Meta or Google ads for aesthetic services.
Write three versions of a [PLATFORM] ad for [TREATMENT NAME] at [SPA NAME]. Avoid before and after claims, body shaming language, promises of results, and anything that targets insecurities. Focus on the experience, the provider team, and booking a consultation. Each version needs a headline under 40 characters and body text under 125 characters.
For a blog post, menu insert or consultation handout.
Create a simple comparison table for clients deciding between [SERVICE A] and [SERVICE B]. Rows: what it is, session time, typical number of visits, downtime and price range at our spa: [OUR DETAILS FOR EACH]. Use only the details I gave you. Add a line under the table saying a provider will recommend the right option at a consultation.
When planning SEO content for your website.
Create an outline for a 900 word blog post titled [TOPIC] for [SPA NAME] in [CITY]. Include an H2 and H3 structure, the questions people search about this topic, a short local angle, and a call to book. Flag any section that needs a provider to write or review the clinical details.
When setting up or updating Google, Yelp and directory listings.
Write a 750 character business description for our Google Business Profile and directory listings. Business: [SPA NAME], [ADDRESS], services [TOP SERVICES], providers [PROVIDER TYPES], what makes us different [DIFFERENTIATORS]. Mention the neighborhood naturally. Keep it factual, no superlatives like best in town, and no medical claims.
When Instagram DMs or website chats ask how much something costs.
A potential client sent this message: [PASTE MESSAGE]. Write a friendly reply for [SPA NAME] that gives our price range of [PRICE RANGE] for [TREATMENT NAME], explains in one sentence why the exact price depends on a consultation, and offers two booking times: [TIME OPTIONS]. Keep it under 80 words and warm, like a real front desk person.
When training new front desk staff.
Write a phone script for our front desk when a new caller asks about [TREATMENT NAME]. Include a greeting, three questions to understand what they want, how to explain the consultation, how to handle price questions, and how to book. Add a rule that staff never answer medical questions and instead offer to have a provider follow up.
When setting up booking system templates.
Write an appointment confirmation text and email for [SPA NAME]. Include the client first name placeholder, [TREATMENT NAME], date and time, our address [ADDRESS], parking notes [PARKING], our cancellation policy [POLICY], and a reminder to arrive [MINUTES] minutes early to fill out forms. Keep the text under 300 characters.
When no shows or late cancellations are costing you.
Create a reminder sequence for booked appointments: one message 72 hours before, one 24 hours before, and one 2 hours before. Each should confirm the details, include an easy way to reschedule at [BOOKING LINK], and mention our [CANCELLATION POLICY] politely in the 72 hour message only. Keep each under 250 characters.
For quick, consistent replies to reschedule messages.
A client wrote: [PASTE MESSAGE]. They want to move their [TREATMENT NAME] appointment. Our policy is [POLICY]. Write a kind reply that offers [AVAILABLE TIMES], explains any fee only if it applies, and keeps the door open. Under 90 words.
When formatting approved prep instructions so clients actually read them.
Turn these provider approved pre visit instructions for [TREATMENT NAME] into a clear client email: [PASTE APPROVED INSTRUCTIONS]. Use a short intro, a bulleted do and do not list, and a line telling the client to call us at [PHONE] with questions. Do not add any instruction that is not in my list.
When building a saved replies library for DMs.
Write short, on brand reply templates for these common Instagram DM questions we get at [SPA NAME]: [LIST QUESTIONS] (for example do you take walk ins or do you offer financing). For any question that needs a medical answer, the template should invite them to a consultation instead. Keep each reply under 60 words.
To bring clients back on a regular schedule.
Write a friendly rebooking email and text for clients who had [TREATMENT NAME] about [TIME SINCE VISIT] ago. Mention that many clients book their next visit around this time, include the booking link [BOOKING LINK], and offer [OPTIONAL INCENTIVE]. Keep it personal and short. Do not make claims about how long results last.
When launching or relaunching memberships.
Write a one page explanation of our membership program for clients. Tiers and perks: [TIER DETAILS]. Monthly price: [PRICES]. Rules: [CANCELLATION AND ROLLOVER RULES]. Use a short intro, a comparison table, and an FAQ with five questions. Make the terms crystal clear so nobody feels surprised later.
For reactivating clients who drifted away.
Write a three message win back sequence for clients who have not visited [SPA NAME] in [TIME PERIOD]. Message one is a simple we miss you note, message two shares what is new at the spa [NEW SERVICES OR STAFF], message three includes [OFFER] with an expiry date. Keep each under 100 words and easy to opt out of.
After visits, to build your review count the right way.
Write a short text and email asking happy clients to leave a Google review for [SPA NAME] at [REVIEW LINK]. It should thank them for their visit, take under 20 seconds to read, and not offer any reward for reviews. Give me two versions, one casual and one more polished.
When a review needs a reply that protects client privacy.
Here is a negative public review: [PASTE REVIEW]. Write a calm, professional reply from [OWNER OR MANAGER NAME]. Do not confirm that the person is a client, do not mention any treatment or health detail, and do not argue. Thank them, say we take feedback seriously, and invite them to contact [CONTACT] privately. Under 80 words.
When you want more word of mouth bookings.
Design a simple refer a friend program for [SPA NAME]. Our budget per referral is [AMOUNT OR CREDIT]. Write the program rules, a short announcement email, a card to hand out at checkout, and a one sentence script for staff. Keep the rules simple enough to explain in one breath.
Yes, for drafts of website copy, social posts, emails and booking replies. The safe approach is to feed it facts your providers have approved, ask it to avoid result guarantees, and have a qualified person review anything about risks, results or aftercare. Check ad copy against your state rules and the advertising policies of Meta and Google before running it.
Do not treat a general chatbot as a place for protected health information. Keep patient names, photos, histories and chart notes out of ChatGPT, Claude and Gemini unless your business has a specific agreement and setup that covers health data. For marketing and admin drafts, use placeholders like [CLIENT NAME] and fill in details inside your own booking or records system.
A good prompt names your spa, your services, the mix of post types you want and the rules to follow, such as no result guarantees and no before and after photos without consent. The 30 day calendar prompt above does this and gives a format and caption starter for each day, which you can then edit in your brand voice.
These prompts are written by Leapscope. Always check AI output for facts before you use it, and keep private customer data out of chatbots.
Social media and team operations
Plan a month of Instagram posts
At the start of each month.
Make a 30 day Instagram content calendar for [SPA NAME]. Mix treatment education, meet the team, behind the scenes, client questions, the spa space, and promotions [CURRENT OFFERS]. For each day give the format, the idea and a caption starter. No before and after photos unless I have written consent, and no result guarantees.
Write a meet the provider post
When introducing new staff or building trust in your team.
Write an Instagram caption introducing [PROVIDER NAME], a [CREDENTIAL] at [SPA NAME]. Facts to use: [BACKGROUND, YEARS OF EXPERIENCE, FAVORITE TREATMENTS, FUN FACT]. Keep it warm and human, under 120 words, avoid claims about results, and end with how to book a visit with them.
Script a short treatment video
For short form video that shows the client experience.
Write a 30 second reel script showing what a [TREATMENT NAME] visit looks like at [SPA NAME], from check in to checkout. Give shot ideas and short on screen text for each step. Keep it about the experience, not the results, and add a closing line inviting people to book a consultation.
Write a front desk SOP
When documenting how your spa runs.
Turn these notes into a clear standard operating procedure for our front desk: [PASTE NOTES] (check in, forms, payments, rebooking). Use numbered steps, who does what, and a short troubleshooting section. Keep the language simple enough for a new hire on their first day.
Write a job post
When hiring front desk, aestheticians or providers.
Write a job post for a [ROLE] at [SPA NAME] in [CITY]. Pay: [PAY RANGE]. Schedule: [SCHEDULE]. Must haves: [REQUIREMENTS INCLUDING ANY LICENSE]. Nice to haves: [EXTRAS]. Describe the culture honestly, list duties in bullets, and end with how to apply. Avoid any wording that could discourage applicants based on age, gender or background.
Summarize a team meeting
After staff meetings, so everyone has the same notes.
Turn my rough notes from today's team meeting into a short summary for staff: [PASTE NOTES]. Sections: decisions made, action items with owner and due date, and reminders. Remove any client names or health details from the notes before summarizing. Keep it under 250 words.