Follow Up Boss review

What Follow Up Boss is

Follow Up Boss is a customer relationship manager built for real estate agents and teams. It collects leads from more than 200 lead sources, connects to more than 250 other tools, and puts calls, texts, emails, tasks and deal tracking in one place FUB pricing ↗ FUB site ↗.

Its AI, called FUB AI, is included at no extra charge FUB pricing ↗ FUB site ↗. On the Pro and Platform plans it provides smart summaries of a lead's history, AI drafted smart messages, suggested tasks and predictive lead prioritization, so you know who to call first FUB pricing ↗.

It is widely used by large teams. Follow Up Boss says 36 of the 50 highest volume teams in the US use it and that more than 100,000 agents use it daily FUB site ↗. Those are the company's own figures.

What it does well

It stops leads from slipping through the cracks. Every plan includes unlimited contacts, lead sources and integrations, plus Smart Lists and Action Plans that automate follow up by email, text and call FUB pricing ↗ FUB site ↗. When you have more leads than you can call back, that structure is the main benefit.

The AI focuses on follow up, not just writing. Summaries save you from scrolling through a long history before a call, and lead prioritization points you to the people most likely to act FUB pricing ↗. That is where AI pays off once lead volume grows.

It connects to almost everything. More than 250 integrations means your website, portals and marketing tools can feed leads straight in FUB pricing ↗. Lead distribution and team leaderboards help a team lead share leads fairly FUB site ↗.

Users rate it highly. On G2, Follow Up Boss scores 4.6 out of 5 from 118 reviews, with ease of use and customer support the most praised points G2 ↗. Support is available seven days a week by phone and email FUB pricing ↗.

There is no lock in. Follow Up Boss offers a 14 day free trial with no credit card, no contract and no setup fees FUB pricing ↗ FUB site ↗.

Where it falls short

The best AI costs more. Smart summaries, smart messages, suggested tasks and lead prioritization are listed on Pro and Platform, not on Grow FUB pricing ↗. Pro starts at $416 a month billed yearly FUB pricing ↗.

Calling is extra on Grow. The calling and texting add on costs $33 per user a month billed yearly, and Follow Up Boss recommends it because some AI features use its calling data FUB pricing ↗. Shared automations, team inboxes and call reporting are also Pro and Platform only FUB pricing ↗.

Switching takes work. You move your database and daily routine into a new system. Follow Up Boss offers guided onboarding and migration help, and personalized onboarding on Pro FUB pricing ↗ FUB site ↗, but expect a learning period.

G2 reviewers mention a learning curve, search functionality and a wish for more advanced texting features G2 ↗. The pricing page also does not state numeric limits for storage, Smart Lists or automations FUB pricing ↗. Hands on testing is in progress; we will update this review with results.

Pricing and plans

Follow Up Boss has three plans. Yearly billing gives two months free. Prices are before tax FUB pricing ↗.

Grow costs $69 per user a month billed monthly, or $58 billed yearly. AI is included. Calling and texting is an add on at $39 per user a month, or $33 billed yearly FUB pricing ↗.

Pro costs $499 a month billed monthly, or $416 billed yearly, for 10 users. Extra users cost $49 a month, or $41 yearly. It includes unlimited calling and texting for all users, the full AI feature set, shared automations, team inboxes, call reporting and personalized onboarding FUB pricing ↗.

Platform costs $1,000 a month billed monthly, or $833 billed yearly, for 30 users. Extra users cost $20 a month, or $17 yearly. It adds enhanced onboarding FUB pricing ↗.

There is no free plan. The 14 day free trial needs no credit card, and there are no contracts or setup fees FUB pricing ↗ FUB site ↗.

Who should (and shouldn't) use it

• Good fit: agents with steady online leads from portals, ads or a website FUB pricing ↗.
• Good fit: small teams that need lead routing, shared inboxes and call reporting on Pro FUB pricing ↗.
• Good fit: team leads moving off spreadsheets or a basic CRM.
• Skip it if: you are a solo agent working mostly from referrals.
• Skip it if: you only want AI to write listing copy and emails. A general assistant costs far less ChatGPT Plus ↗.

Alternatives worth a look

• Lofty: an all in one CRM and website platform with AI lead scoring and custom AI agents in every plan, but prices are by request Lofty pricing ↗.
• ChatGPT Plus: $20 a month for listing descriptions, emails and social posts if you are not ready for a CRM ChatGPT Plus ↗.