Lofty is an all in one real estate platform that combines a CRM, IDX website, texting, marketing automation and a growing set of AI agents. It suits teams and brokerages that want one system and can budget for it. Prices are by request only, third party reports put plans in the hundreds of dollars a month plus setup fees, and there is no free trial, so solo agents usually start with something simpler.
What Lofty is
Lofty, formerly known as Chime Costbench ↗, calls itself an agentic AI operating system for real estate agents, teams and brokers Lofty home ↗. It bundles a real estate CRM, an SEO optimized IDX website with home search, marketing automation, social media tools, lead generation programs and transaction tools Lofty home ↗.
Its AI layer has grown quickly. Every plan lists an AI powered CRM, AI lead scoring, custom AI agents, an AI agent library and Lofty Cowork, an AI assistant that runs delegated tasks inside the platform Lofty pricing ↗ Lofty home ↗. Paid add on agents include a Sales Agent that acts as a 24/7 virtual inside sales assistant, plus Social and Homeowner agents Lofty pricing ↗.
Lofty says more than 70,000 real estate professionals use it Lofty home ↗. Hands on testing is in progress.
What it does well
One system for the whole funnel. Website, lead capture, CRM, texting, dialer, email and nurture campaigns live together, so leads do not fall between tools Lofty pricing ↗. The Close credits it with customizable IDX websites, task automation and solid reporting The Close ↗.
AI included, not bolted on. AI lead scoring, advanced lead routing and custom AI agents are on every plan, including the entry Agent plan Lofty pricing ↗.
A virtual ISA option. The Sales Agent add on works new leads around the clock Lofty pricing ↗. Luxury Presence, citing Lofty's help center, reports it at $60 a month for 200 leads plus $30 for each extra 100 Luxury Presence ↗.
Training and support on paper. Every plan lists phone and chat support, live onboarding webinars, live training classes and a dedicated customer success manager Lofty pricing ↗. Lofty says it runs over 50 live training sessions a week Lofty home ↗.
Easy to use once set up. On Capterra, reviewers praise the interface as intuitive and streamlined, with positive mentions in 86 percent of 35 cases Capterra ↗.
Where it falls short
No published prices. Every plan says request pricing, and the cost depends on package, seats, upgrades and lead programs Lofty pricing ↗. The Close scores Lofty 1.0 out of 5 on pricing The Close ↗.
No free trial. Lofty offers a one on one demo instead Lofty home ↗ The Close ↗.
Support complaints. On Capterra, slow and ineffective assistance is the most common theme, with 49 percent of 51 mentions negative, and the customer service score is 3.4 out of 5 Capterra ↗.
Add ons add up. Many tools are add ons on every plan, including the power dialer, extra text packages, Sales Agent and CMA builder Lofty pricing ↗. Seller lead programs carry a 20 percent ad management fee Lofty pricing ↗.
A learning curve. The Close says mastering all features can be complex The Close ↗, and Capterra reviewers mention dialer bugs and texting limits Capterra ↗.
Pricing and plans
Official pricing: Lofty sells four plans, Agent, Team, Broker and Enterprise, all priced on request Lofty pricing ↗. Team and above add one on one onboarding; Enterprise adds single sign on and white labeling Lofty pricing ↗.
Reported prices: The Close lists Core at $449 a month with a $500 setup fee, Premier at $700 a month with a $1,000 setup fee and 15 users, and Enterprise at $1,500 a month with a $2,000 setup fee and 100 users The Close ↗. Luxury Presence, a competitor, reports similar monthly figures with setup fees of $299 to $1,499 Luxury Presence ↗. These use older plan names and are not confirmed by Lofty.
Add ons: Sales Agent is reported at $60 a month for 200 leads Luxury Presence ↗. Lead generation is priced on request, with a 20 percent ad management fee on seller leads, a 15 percent fee on sphere ads, and a $70 a month Home Evaluation Page if you have no IDX site Lofty pricing ↗.
Trial and contract: no free trial Lofty home ↗. Contract terms are not published, so ask about length and data export before signing Luxury Presence ↗.
Who should (and shouldn't) use it
- Good fit: teams and brokerages that want CRM, website and lead generation from one vendor.
- Good fit: busy teams that want AI to score and work leads around the clock.
- Good fit: brokers who need white label or single sign on (Enterprise).
- Skip it if: you are a new solo agent watching costs.
- Skip it if: you want to try before you buy; there is no free trial.
- Skip it if: responsive support is a must; reviews are mixed.
Alternatives worth a look
- Follow Up Boss: our CRM pick, with AI included, published prices from $58 per user a month billed yearly and a 14 day free trial Follow Up Boss pricing ↗.
- ChatGPT Plus: $20 a month for listing copy, emails and posts if you only need AI writing ChatGPT Plus ↗.
- Virtual Staging AI: from $16 a month billed yearly for staged listing photos Virtual Staging AI pricing ↗.
Where it appears
ComparedThe Best AI Tools for Real Estate AgentsWhat’s good
- All in one
- AI agents included
- Virtual ISA option
What to know
- No published prices
- No free trial listed
Key features
- AI lead scoring and task prioritization
- Custom AI agents and scheduled AI tasks
- Sales Agent virtual ISA (add on)
- IDX website, email and texting
- Mobile app
Questions people ask
How much does Lofty cost?
Lofty does not publish prices Lofty pricing ↗. Third party reviews report plans from about $449 a month up to $1,500 a month, plus one time setup fees The Close ↗ Luxury Presence ↗.
Does Lofty have a free trial?
No. Lofty offers a one on one demo instead of a free trial Lofty home ↗.
Is Lofty the same as Chime?
Yes. Lofty is the platform formerly known as Chime Costbench ↗.
Is Lofty worth it?
For teams that will use the website, CRM and AI agents together, it can replace several tools. For solo agents, the price and learning curve are hard to justify, and The Close rates its pricing 1.0 out of 5 The Close ↗.
Where this comes from
Checked Oct 9, 2026. Vendor pages describe their own products; independent sources add outside views. Hands on testing is in progress.
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