Boulevard AI Receptionist (Beau) vs Rosie: Which Is Better for Med Spas and Salons?

Which should you pick?

• Best for Boulevard usersBoulevard AI Receptionist (Beau)

  Beau is built into Boulevard, reads your service menu, hours and policies, and posts call summaries into the same inbox you use to text clients Boulevard AI Receptionist ↗ Boulevard blog ↗. Rosie connects to other apps through Zapier rather than natively Rosie features ↗ CloudTalk review ↗.

• Best priceRosie

  Rosie starts at $49 a month for 250 minutes Rosie pricing ↗. Beau is $125 a month per location for 200 minutes, then $0.60 a minute Boulevard AI Receptionist ↗.

• Best for patient privacyBoulevard AI Receptionist (Beau)

  Boulevard says the AI Receptionist is HIPAA, SOC 2 and PCI Level 1 compliant Boulevard AI Receptionist ↗. Rosie's pricing and home pages do not mention HIPAA Rosie pricing ↗ Rosie features ↗.

• Best for booking on the callRosie

  Rosie's Scale plan and up book directly on your calendar Rosie pricing ↗. Boulevard's feature page says Beau sends an appointment link or guides clients to self book Boulevard AI Receptionist ↗.

• Best for Spanish speaking clientsRosie

  Rosie answers in English and Spanish on every plan Rosie pricing ↗. Boulevard's feature page does not state which languages Beau speaks Boulevard AI Receptionist ↗.

• Best for live transfersTie

  Beau transfers to a second number during business hours only Boulevard setup guide ↗. Rosie offers warm and live transfers from the $149 Scale plan, not on its $49 plan Rosie pricing ↗.

Side by side

From each vendor’s own pages, checked Oct 9, 2026. Prices change often.

How each one works

Beau is Boulevard's AI receptionist. It answers your existing client number, filters robocalls and spam, and handles routine questions about hours, your service menu and your cancellation policy Boulevard AI Receptionist ↗. Boulevard says Beau needs no training because it reads the service menu, hours, location details and policies already in your Boulevard account Boulevard AI Receptionist ↗. When a client is ready to book, Beau sends an appointment link for the requested service or helps the client self book Boulevard AI Receptionist ↗. Every interaction lands in the same Boulevard inbox you use to text clients, with a summary and action items for staff Boulevard AI Receptionist ↗.

Boulevard's help center says the AI Receptionist is in beta and rolling out gradually to all Boulevard customers, so features and settings may change Boulevard setup guide ↗. A September 2026 Boulevard blog post calls Beau a new release built into the Boulevard platform Boulevard blog ↗. In short, Beau is an add on for Boulevard customers, not a standalone product you can buy on its own.

Rosie is a standalone AI answering service for small businesses. It answers questions, books appointments, takes messages and transfers calls to a person when needed Rosie features ↗. It trains itself from your website and Google Business Profile, then you review its answers and forward your calls Rosie features ↗. Rosie lists salons among the industries it serves, alongside home services, law firms and real estate Rosie features ↗. It says more than 2,000 small businesses use it and that it has handled more than 3.1 million calls Rosie features ↗.

Pricing compared

Beau costs $125 a month per location for 200 minutes, and $0.60 a minute after that Boulevard AI Receptionist ↗. Boulevard says it will alert you when minutes run low, so you can switch Beau off or change settings Boulevard AI Receptionist ↗. That price is on top of your Boulevard subscription; the feature page sells Beau as a separate offering and does not say it is included in a base plan Boulevard AI Receptionist ↗.

Rosie has three plans: Professional at $49 a month for 250 minutes, Scale at $149 for 1,000 minutes and Growth at $299 for 2,000 minutes Rosie pricing ↗. Paying yearly gets two months free Rosie pricing ↗. Website chat is free on every plan, and website texting is a $50 a month add on for 25 conversations, then $1 each Rosie pricing ↗. Rosie's pricing page does not publish an overage rate per minute Rosie pricing ↗ CloudTalk review ↗.

For a single location med spa that takes about 200 minutes of calls a month, Beau is $125 and Rosie's $49 plan covers it Boulevard AI Receptionist ↗ Rosie pricing ↗. But Rosie's $49 plan cannot book on your calendar or transfer calls live; you need Scale at $149 for those Rosie pricing ↗. If you want booking and transfers, the real comparison is $125 for Beau against $149 for Rosie Scale, with Rosie giving you five times the minutes Boulevard AI Receptionist ↗ Rosie pricing ↗.

What matters for med spas and salons

Service menu knowledge. Med spa callers ask about specific treatments, prices and prep rules. Beau pulls this from Boulevard directly Boulevard AI Receptionist ↗. With Rosie, you load answers through its custom FAQ and training from your website, and the Growth plan adds custom training from uploaded documents Rosie pricing ↗. An independent review by CloudTalk, which sells a competing product, notes that Rosie's answer quality depends on how complete your website and Google profile are CloudTalk review ↗.

Patient privacy. Boulevard lists HIPAA, SOC 2 and PCI Level 1 compliance for the AI Receptionist Boulevard AI Receptionist ↗, and lets clinical businesses add a spoken emergency message telling callers to hang up and dial 911 Boulevard setup guide ↗. Rosie does not mention HIPAA on its pricing or home page Rosie pricing ↗ Rosie features ↗. If callers will describe medical history or treatment details, ask any vendor for a signed business associate agreement before you go live.

Lead capture. For med spa leads such as injectables consults, Beau collects the caller's name, contact details and interest and passes it to staff Boulevard AI Receptionist ↗. Rosie logs every call with a summary, transcript and recording and sends alerts by email, text or app Rosie features ↗.

Booking. Neither tool is a full booking engine on the phone for Boulevard users. Beau sends a booking link Boulevard AI Receptionist ↗. Rosie's Scale plan books on a calendar such as Google Calendar or Calendly Rosie pricing ↗ Capterra ↗, but your appointments live in Boulevard, not Google Calendar, so a link is often the safer path for a Boulevard shop anyway.

• Already on Boulevard: start with Beau
• On another booking system: Rosie
• Many Spanish speaking clients: Rosie
• Strict privacy needs: Beau, after reviewing Boulevard's terms
• Tight budget, simple calls: Rosie Professional

Setup and day to day use

Beau setup runs inside Boulevard. You pick a mode: 24/7, which answers every call including business hours, or after hours only, based on the location hours in Boulevard Boulevard setup guide ↗. Boulevard's feature page also lists a backup mode for unanswered calls Boulevard AI Receptionist ↗. You then choose a handoff: take a message, or transfer to a live team member at a second number during business hours Boulevard setup guide ↗. Transfers are not available after hours, and the transfer number cannot be your client facing line or anything that forwards back to it Boulevard setup guide ↗. Finally you forward your current business number to your Boulevard number, and Boulevard has instructions for carriers such as AT&T, Verizon and Comcast and phone systems such as RingCentral and Zoom Phone Boulevard setup guide ↗. Settings can be changed any time Boulevard setup guide ↗.

Rosie setup is three steps: train Rosie from your site and Google profile, review and customize, then forward calls Rosie features ↗. It runs 24/7, handles simultaneous calls and includes iOS and Android apps on every plan Rosie pricing ↗. You choose an agent name, greeting and one of 10 or more voices Rosie pricing ↗. The Professional plan allows 2 message taking scenarios, Scale allows 5 and Growth is unlimited Rosie pricing ↗.

Limits to know about

Beau is in beta and only for Boulevard customers Boulevard setup guide ↗. Boulevard's feature page does not state supported languages or a free trial Boulevard AI Receptionist ↗. Transfers stop when you close, so after hours callers who need a person get a message instead Boulevard setup guide ↗.

Rosie has no reviews on Capterra yet Capterra ↗, and CloudTalk's review found no reviews on G2 or Trustpilot either CloudTalk review ↗. CloudTalk also points out that Rosie has no native CRM connectors, relies on Zapier for integrations, supports only English and Spanish, and does not make outbound calls CloudTalk review ↗. Its cheapest plan has no live transfer Rosie pricing ↗.

Hands on testing of both tools is in progress; we'll update this page with results. We compared them using Boulevard's feature page, help center and blog, Rosie's pricing and home pages, Capterra and CloudTalk's review, all checked October 9, 2026 Boulevard AI Receptionist ↗ Boulevard setup guide ↗ Boulevard blog ↗ Rosie pricing ↗ Rosie features ↗ Capterra ↗ CloudTalk review ↗.

Try them

We may earn a commission when you sign up through links on this page. It never changes our picks. How we pick